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Want More Sales? Give All Your Money Away!

Beyond Philosophy

King Arthur Flour is a worker-owned company focused on sustainability, education and feeding the hungry – as well as selling flour and baking mixes. In our customer experience consultancy, we help companies design a customer experience that that fosters customer loyalty and engagement by taking customers’ emotional behavior into account.

Sales 353
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5 Rules for Managing Your Customer Experience in Business-to-Business

Beyond Philosophy

The senior account manager handled the most critical accounts. Then it cascaded down from there in account management seniority to the smaller accounts, which a telephone account manager managed. So they focused on that 20 percent, which left the other ones without an account manager, effectively.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. The quicker the call center employee had the account number, the faster they could resolve the issue and have their employee process another call.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities. Encourage shadowing experienced account managers who can disseminate their best tips and tricks. Provide them with checklists, guides, and best practices.

B2C 346
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Generate training data and cost-effectively train categorical models with Amazon Bedrock

AWS Machine Learning

Lets say the task at hand is to predict the root cause categories (Customer Education, Feature Request, Software Defect, Documentation Improvement, Security Awareness, and Billing Inquiry) for customer support cases. We suggest consulting LLM prompt engineering documentation such as Anthropic prompt engineering for experiments.

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How can the Customer Success Manager consult and educate customers?

CustomerSuccessBox

The underlying theme for all of these is customer education. Research by TSIA shows that customer education can immensely enhance your retention. What is customer education? Customer Education is the training you give your customers that help them use and find value from your product. Why is customer education important?

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Building a Great CX Team

CX Accelerator

Within this skillset sits CX governance – the system by which the organization is controlled and operates, and the mechanisms by which it, and its people, are held to account. LEARNING AND DEVELOPMENT Improving CX will always involve a cycle of re-education. Resource: Leading Change by John P Kotter.