Remove Accountability Remove Consulting Remove Exercises
article thumbnail

The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

During the process, I realized that there is a lot that people don’t know about it—and that they needed a few rules to help them make the most of the exercise. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

article thumbnail

5 Rules for Managing Your Customer Experience in Business-to-Business

Beyond Philosophy

The senior account manager handled the most critical accounts. Then it cascaded down from there in account management seniority to the smaller accounts, which a telephone account manager managed. So they focused on that 20 percent, which left the other ones without an account manager, effectively.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Rules for Driving Down Costs in a Customer-Focused Way

Beyond Philosophy

In other words, it would be best to avoid taking a siloed perspective to this exercise and considering even the harder to measure cost areas. In another client situation, I spoke with a senior manager at a water utility we were consulting. So, your overall savings will be less than if you considered all the harder to pinpoint costs.

article thumbnail

Digital Transformation Didn’t Work: This Is What You Should Do Now

Beyond Philosophy

On a recent podcast, we had our lead on digital transformation Zhecho Dobrev, Principal Consultant for Beyond Philosophy, tell us why that might be. Forrester, a research and consulting firm, refers to four types of Value Drivers in a recent report from September. Then, test your choices, he says.

article thumbnail

The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

This exercise will not reveal the real reasons customers decided to buy. Since you can’t rely on customers to account for what made them feel the way they did, you must understand the hidden influences present in your current Customer Experience and how they motivate behavior.

article thumbnail

Stereotypes: The Hard-Wired Way Our Brains Make Decisions

Beyond Philosophy

We have to understand where they are coming from and exercise patience with them in their decision-making. In our global Customer Experience consultancy, we take the Representative Heuristic into account when we do the Emotional Signature ®. We could be way off because we aren’t looking at the situation clearly enough. .

Banking 325
article thumbnail

Critical Steps To Ensure Your Program Is Not Seen as Something Soft and Fluffy

Beyond Philosophy

On a recent podcast, Anna called into the I’m In a Pickle feature to use their journey mapping exercise findings effectively. At my global Customer Experience consultancy, we’ve been journey mapping with organizations for 20 years. Have you ever tried to change a habit, maybe about diet and exercise?