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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. Behavioral Journey Mapping is different.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. Where do customer relationships feature on those journey maps? They try to smooth the journey and find opportunities for digital automation.

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Guest Post: Reset Buyer Strategy to Drive Post-Pandemic Revival

ShepHyken

A study by McKinsey Consulting in April 2020 indicated that digitally-enabled sales interactions were at least twice more important during the pandemic than they were in the pre-COVID-19 era. Consider implementing result-oriented tactics like pay-per-click and account-based marketing for quick, effective and sustainable outcomes.

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“Sorry Seems To Be The Hardest Word” – How To Apologize

Beyond Philosophy

Seeing that Wells Fargo violated the trust of their customers by their employees opening and moving customers money into their account, they had to accept responsibility. By accepting responsibility, the CEO had to show remorse for the way it didn’t handle their customer accounts responsibly. Business Apologies.

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5 Top Customer Service Articles for the Week of October 2, 2017

ShepHyken

This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. Customer centric sales requires a more consultative approach, and sometimes means prioritizing help and advice over tying to make a speedy sale. The Most Important Rule of Journey Mapping by Annette Franz.

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Building a Great CX Team

CX Accelerator

Customer Journey Mapping. CUSTOMER JOURNEY MAPPING Being able to map customer journeys with your organization is a skillset unto itself. One of the most important things a good journey map can do is connect the employees of an organization to the customer. Project/Program Management.

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We All Hate Losing – Here’s Why

Beyond Philosophy

In our customer experience consultancy, we take clients through a process called Behavioral Journey Mapping in which we look at the customer’s journey from the emotional perspective and design an experience that takes emotions into account. The Secret to Rewarding Customer Loyalty.