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Is Your Price Right? Here?s How To Check

Beyond Philosophy

You should understand Mental Accounting as it pertains to customer behavior before you set the price and before you ruin how your customers feel about your experience. So, What is Mental Accounting? Airlines Run Mental Accounting Too Often in the Red. Customer expectations play a part in mental accounting also.

Airlines 360
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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. It can lead to confusion of priorities, like asking for an account number shortly after someone has been mugged. Click here !

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What A Face Mask Can Do for Customer Segmentation

Beyond Philosophy

It presents an opportunity to use what we call a Golden Question. Second, you can examine how to customize your present experience to serve their needs and concerns and maximize your flexibility. The post What A Face Mask Can Do for Customer Segmentation appeared first on CX Consulting.

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Nudges: Make Sure Yours Work!

Beyond Philosophy

The nudge presents us a bargain too good to pass up, so we buy more shirts than we would have. If you want to watch Halpern’s presentation, here you go: Too Soon to Call. Presidential Twitter accounts come to mind as an example here. We are already going to buy shirts. Sliced bread is a good example.

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Are You A Risk Taker?

Beyond Philosophy

Research shows that when more testosterone is present in the body, people are more likely to engage in risky behavior. The way choices are presented changes our risk tolerance. People who are close to retirement might not make the same investments as a kid opening their first retirement account, and so on.

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Stop Making These Mistakes with Your Customer Experience

Beyond Philosophy

Mistake #2: Ignoring how your present experience makes Customers feel. Emotions account for over half of the outcome of a Customer Experience. If you can achieve both of these, you have the foundation for success to present a Customer Experience that surprises and delights people.

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Who Wins – Brand Or Customer Experience?

Beyond Philosophy

Six years later, the outcomes of this study hold true – customers’ emotional and subconscious responses to your brand account for a good half of the total Customer Experience. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.