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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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Would You Work Here?!?! Recruiting Now!

Beyond Philosophy

Like millions of Wells Fargo customers, Lorraine and I have checked to see if we had any accounts opened with the bank without our consent. As global Customer Experience Consultants, we say that KPIs tied to your Sales Goals influence the culture to focus on its goals rather than on what the customer needs or wants.

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Yikes! Rental Car Horror Stories

Beyond Philosophy

At our customer experience consultancy, we work with companies to identify where they can improve and make the customer’s journey a positive one that makes them want to come back. While many companies focus on rational factors like pricing, we’ve found that emotional factors account for more than half of a customer’s experience.

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Shocking! Yahoo’s data breach

Beyond Philosophy

If you aren’t sure this is true, then ask yourself: would I open a Yahoo email account today? It’s because 500 million of Yahoo’s account users’ names, email addresses, telephone numbers, birth dates, scrambled passwords, and security questions are in the wind. Yahoo’s new email account set up is also quiet today.

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Practical Advice For Influencing People: 6 Key Principles

Beyond Philosophy

Ahearn says that’s why we turn to a CPA to do our accounting or hire an attorney for legal support. However, when people learn that Ahearn is one of 20 personally trained experts from Robert Cialdini himself, they sit up straighter and pay more attention. However, hold them accountable for their answers.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

He writes about designing a compelling customer experience process and training your team to implement it. You’ll primarily need: Time for training new CX processes. Regularly update training materials based on customer feedback. What does a “well-designed customer success program” even look like?

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7 Questions That Reveal Whether Your Company is Committed to CX

Beyond Philosophy

Ensure that you take that into account when you make these decisions. In our Global Customer Experience Consultancy, we were doing some work with an airline. It reminds me of a utility company for whom we conducted an introductory training on Customer Experience. She was very engaged in the training.