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Customer loyalty is earned by being great and consistent at the basics and finding ways to delight your customers in unexpected ways. They are taught that they must be active listeners but also be willing to push associates beyond their comfort zones to tap into their full potentials.
While insurance companies compete for both providers and members, the potential magnitude of loss due to poor CXs on a provider account is usually much greater than on a member account. A proactive outbound calling campaign to providers could help an insurance company mitigate this risk and improve its provider retention rate.
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