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How Your Customer Success Team Can Help With Account-Based Marketing

Amity

Over the last 15-odd years, it has been made even more challenging and interesting thanks to a little thing called account-based marketing; a type of B2B marketing that everyone is excited about, but which very few companies do the right way. Account-Based Marketing 101 (Exercise in Hypothetic). But, you get the picture.

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The SaaS Debate: Who Owns the Renewal and Upsell? Customer Success vs. Sales

ChurnZero

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. You can watch all the recorded sessions from the conference for free and with no form-fill required – after you finish reading this article, of course). You need specialists. Amanda’s answer: Sales.

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Customer Success Isn't Just a Feel-Good Name For Account Management

Amity

Companies that don’t want to miss out on the trend of branding themselves as “customer-centric” might consider repackaging an existing team, like Account Management, as Customer Success. This would be a short-sighted move since Customer Success and Account Management are distinguished by more than just a naming convention.

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I’m Not Going to Be Able to Make Payroll – Can You Hold Your First Paycheck?

CCNG

I thought about the warehouse full of employees that were waiting to ship out orders the contact center teams took, and I thought about the dozens of account managers that were depending on the contact center teams to sell products and make their clients happy. I did the same thing with the account managers and clients.

CCNG 195
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Customer success under the CRO: five challenges for customer leaders

ChurnZero

A nine-point increase over the course of a single year is highly indicative of the prevalence and permanence of this trend. Will CSMs struggle to maintain a customer-first mindset and spend all their time on upsells, rather than learning about their big picture goals and helping them navigate the path to get there?

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How Customer Education Drives Business Success and Customer Loyalty

CSM Magazine

Certifications and Courses For businesses offering complex services, structured programs that certify customers in using your products can instill expertise while building credibility in your brand. Create content in formats that suit your audiencebe it videos, PDFs, knowldge bases or online courses.