Remove Accountability Remove CRM Remove Management
article thumbnail

CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

Discover how Kapta's Key Account Management Software can elevate your relationship with key customers. Dive into our blog to explore features that streamline account management and enhance strategic customer engagements. Experience a smarter way to maintain and grow your most valuable business relationships.

article thumbnail

Using CRM for Key Account Management is a Losing Proposition

Kapta Customer Success

Key account management requires a formal process and technology to support it. Learn what account management processes CRM doesn’t support and which software does.

CRM 59
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

This puts account management teams under duress. This leaves account managers overloaded with more to do than is effectively possible. Is your company doing more with less? They are tasked with protecting and growing your most valuable customers while their portfolios expand, and their teams shrink.

article thumbnail

Assembling a Stellar Account Management Team

Kapta Customer Success

Strong account management is essential to retain and grow your top clients for long-term business success. Read how to build a successful team of account managers.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

article thumbnail

How Account Managers Can Master Difficult Conversations

Kapta Customer Success

Account managers are tasked with protecting and growing revenue while driving customer outcomes and maximizing customer lifetime value. This puts both customers and account managers under pressure to continue meeting prior goals with fewer resources. Customer engagement is a high-stakes venture.

article thumbnail

Deepening Client Connections: Relationship Management Mastery for Account Managers

Kapta Customer Success

Client relationship management is an essential skill for account managers. Deepen client connections by setting mutually beneficial expectations.