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The One Thing Your Account-Based Marketing Strategy Is Missing

Influitive

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years. Advocacy comes in many forms.

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Understanding Customer Health Score: 6 Metrics To Track

ClientSuccess

Listening Vectors by Vecteezy Customer success health scoring is one of the most valuable activities SaaS organizations can undertake to evaluate and improve customer engagement, satisfaction, and loyalty. What is a Customer Health Score?

Metrics 89
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3 Creative Ways Your CSMs Can Gather Customer Testimonials

ClientSuccess

During new sales conversations, many prospective accounts will ask to see some customer testimonials or even talk to customers themselves as references. The most agile customer marketing strategies have a robust catalogue of testimonials on hand with a steady pipeline of customers in reserve to talk to down the road. .

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9 Stellar Referral Program Examples

Influitive

After joining the referral program, customers are provided with a personalized link to share with their network. Then, for each new Google Apps for Work account activated using that link, the advocate receives $15 directly deposited to their bank account. It will also motivate them to encourage their peers to upgrade.

B2B 94
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10 Trends That Will Disrupt Customer Service in 2018 [White Paper]

Fonolo

This digital evolution has fostered a significant increase in customer expectations: 84% of consumers now expect companies to respond within 24 hours of reaching out on social media, while 72% of Twitter complainants expect a response within an hour. Therefore, businesses can no longer run from customers by keeping them in “IVR hell”. (As

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The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly

Influitive

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

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Customer Marketing: Part 4 – Engagement

ClientSuccess

Over the past few weeks, we’ve been exploring some of the different types of customer marketing initiatives that CSMs can own to deliver fantastic customer experiences. Today, we’re going to take a look at a fourth customer marketing initiative: engagement. eBook: Customer Success Best Practices from 20+ Executives.