Influitive

JANUARY 16, 2017

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by.

Accountability 55

Accountability Marketing B2B Personalization 55

Influitive

MAY 19, 2016

In this eBook, you’ll learn how to turn finance professionals into advocates by: Finding out what really motivates them. On the flip side, higher-level finance professionals like financial officers can also be extroverted and those who work in bookkeeping or accounting tend to be more Feeling than Thinking. Bottom Line.

Finance 40

Finance Customer advocacy Education Marketing 40

Influitive

OCTOBER 26, 2015

After joining the referral program, customers are provided with a personalized link to share with their network. Then, for each new Google Apps for Work account activated using that link, the advocate receives $15 directly deposited to their bank account. It will also motivate them to encourage their peers to upgrade.

B2B 94

B2B Customer advocacy Marketing Education 94

Fonolo

MAY 31, 2018

This digital evolution has fostered a significant increase in customer expectations: 84% of consumers now expect companies to respond within 24 hours of reaching out on social media, while 72% of Twitter complainants expect a response within an hour. Therefore, businesses can no longer run from customers by keeping them in “IVR hell”. (As

Interactive Voice Response 86

Interactive Voice Response Customer Service Customer advocacy Benchmark 86

ClientSuccess

JANUARY 4, 2019

Measuring product usage can help alert your team to issues within your account across various areas such as training, educational resources, and even product enhancements. But, for most customer success teams, customer sentiment is more of a ‘gut feeling’ metric, one that is constantly updated and tweaked based on feedback.

Metrics 53

Metrics SaaS Accountability Customer advocacy 53

ChurnZero

JANUARY 15, 2021

A customer savvy CSM, whom is part Marketer, part Digital Specialist as well, will head up your digital-led customer strategies, e.g., sophisticated training, self-service onboarding, and community and customer advocacy programs. Ed Powers , Customer Success Consultant. Brian Hoffman , Account Executive, ChurnZero.

SaaS 52

SaaS Chief Customer Officer Metrics Education 52

ChurnZero

JANUARY 10, 2020

While our 2020 Customer Success leaders watchlist below includes long-time Customer Success champions, we’re excited to see several prominent SaaS companies welcome their first-ever Chief Customer Officer to their C-suite roster—a promising sign for the unlimited potential of a career in Customer Success. .

Chief Customer Officer 52

Chief Customer Officer SaaS Customer retention Engineering 52

ClientSuccess

OCTOBER 17, 2018

3) From : Jorie Basque , Customer Relationship Manager | Company : InGenius Software | Location : Ottawa, Canada. True customer advocacy – giving everything I have to building customer success as a culture. 6) From : Matt Evans , Director of Customer Success | Company : Grow | Location : Provo, Utah.

Best practices 56

Best practices Chief Customer Officer Customer advocacy SaaS 56

ChurnZero

DECEMBER 20, 2019

Greater collaboration between C S and Sales will result in “pods” of sales, C SMs , Consultants and Product Managers driving the expansion of target customers. Data and sentiment will help these “pods” identify advocates and quantify the benefit of greater customer advocacy. The best and worst customers get enough attention.

Chief Customer Officer 80

Chief Customer Officer Sales SaaS Customer centricity 80

Influitive

JULY 8, 2015

So, when Mark Organ asked me to do this presentation, I was trying to think of how I was going to do this with two dozen people giving presentations on customer advocacy. Product is an amazing place to start your customer advocacy. Download your FREE eBook now. Find creative ways to showcase your actual customers.

B2B 64

B2B Marketing Customer advocacy Sales 64

SmartKarrot

AUGUST 4, 2020

Simply put, they depend on some of the specific terminologies such as customer health score and churn indicators to identify the churn before it actually takes place. Most companies find out about churn when a customer cancels an account. How can a customer success leader be proactive about churn?

Journey mapping 10

Journey mapping SaaS Customer advocacy B2B 10

SmartKarrot

JANUARY 5, 2021

Here’s our Top 50 Customer Success Influencers list celebrating those frontiersmen and women pushing the boundaries and making Customer Success the force that it is today. For more than 2 decades, Catherine has led the highest Customer Success executive positions at world’s best organizations. Irene Lefton. Ari Hoffman.

Chief Customer Officer 21

Chief Customer Officer SaaS B2B Coaching 21