Accountability Customer advocacy Journey mapping 
Education Services Group
JULY 5, 2023
Every customer journey map is a little bit different (or a lot different) depending on many factors, but one thing they all have in common is the end of the contract term. the part where we continue to strengthen our bonds with our customers well into the future. Loyalty – The story continues…forever?
Education Services Group
JUNE 20, 2023
Now buckle up for the longest segment of your customers’ experience: Service. Continuing our series investigating all the stages of a customer journey map, I’m diving into everything that makes (or breaks) this chapter of the CX story. We’ve talked Awareness, Consideration, and Acquisition.
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Education Services Group
JUNE 12, 2023
The moment a prospect becomes a customer, Customer Success steps into the spotlight. Not everyone does it exactly like this, but we’ve seen many a customer journey map in all our years helping businesses build them. I’m also sharing guidelines for journey map touchpoints along the way.
Totango
DECEMBER 6, 2021
Older approaches viewed the customer journey from the perspective of the seller, visualizing the customer experience as a linear progression toward sales conversion using the image of a funnel channeling prospects toward sales.
ChurnZero
JUNE 27, 2023
In my view, an effective digital customer success strategy has four key steps involving: Customer data Customer segmentation Automation A customer journey map 1. Subjective external: NPS, customer satisfaction scores (CSAT), customer advocacy and perceived return on investment (ROI).
ChurnZero
DECEMBER 1, 2023
Customer expansion: identify opportunities for upsells and cross-sells. Customer advocacy: build a network of loyal advocates and gather valuable feedback. What’s the difference between customer success, customer support, account management, and professional services?
ChurnZero
MAY 20, 2021
6M to $10M of Annual Recurring Revenue (ARR) or ~10 Customer Success Mangers (CSMs). Activities: Customer segmentation, defined CSM engagement models, defined customer journey maps, alignment between Sales and Customer Success. Traits: Product-market fit. $6M Warning Sign to Level Up. Operationalize Phase.
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