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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Whether they need help setting up a new device or to repair a damaged product, the way in which these interactions are handled are at the heart of customer satisfaction. Eric Esguerra, Vice President, Customer Service & Operations at Miele Canada Ltd. Tom Hinds, SVP Customer Engagement at Advocate Aurora Health.

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The 4 stages of contact center maturity and how to use them

Talkdesk

Personalization: How an organization tailors a customer’s experience based on the customer’s profile and objective. Account & Interaction Management: How an organization integrates enterprise systems to collect, maintain and distribute customer information.

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Support Talks: Sales as Part of a Customer Experience Team

Nicereply

Some treat Customer Experience as a synonym to Customer Success, others see Success and Support as part of the CX team, and still, others prefer it reports into Sales as a way to increase upsells and renewals. Olark is primarily a self-service product and because of that didn’t have a dedicated Customer Success Team.

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[Q&A] How to Keep the Revenue Your Company Worked So Hard to Earn

ChurnZero

Simply, it’s much easier to turn a customer into a bigger customer than it is to turn a lead into a new customer. To explore this topic, we hosted a well-attended webinar with Kia Puhm from the DesiredPath Inc. In the webcast we discussed how to measure and monitor revenue across the entire customer lifecycle.

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What is Customer Success and Why is it Important?

Nicereply

Customer Experience vs. Customer Service vs. Account Management While there are similarities with other customer-facing initiatives, you shouldn’t confuse customer success with other similar terms. Excellent customer service is crucial to the success of an organization.

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Lean into Automation – Transforming Customer Service with AI & Human-Bot Harmony

Comm100

Automated Ticketing System Automated ticketing systems manage and route customer support tickets automatically based on predefined criteria. This streamlines the ticket handling process, ensuring that customer issues are addressed efficiently and by the most suitable agent. Now is the time to embrace this transformation.