AWS Machine Learning
APRIL 3, 2025
These documents are internally called account plans (APs). In 2024, this activity took an account manager (AM) up to 40 hours per customer. In this post, we showcase how the AWS Sales product team built the generative AI account plans draft assistant.
AWS Machine Learning
MARCH 27, 2025
The customers AWS accounts that are allowed to use Amazon Bedrock are under an Organizational Unit (OU) called Sandbox. We want to enable the accounts under the Sandbox OU to use Anthropics Claude 3.5 Use case For our sample use case, we use Regions us-east-1 and us-west-2. Sonnet v2 model using cross-Region inference.
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AWS Machine Learning
NOVEMBER 22, 2024
This post dives deep into how to set up data governance at scale using Amazon DataZone for the data mesh. The data mesh is a modern approach to data management that decentralizes data ownership and treats data as a product.
AWS Machine Learning
NOVEMBER 7, 2024
AI agents , powered by large language models (LLMs), can analyze complex customer inquiries, access multiple data sources, and deliver relevant, detailed responses. In this post, we guide you through integrating Amazon Bedrock Agents with enterprise data APIs to create more personalized and effective customer support experiences.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.
AWS Machine Learning
APRIL 23, 2025
Implementing RAG-based applications requires careful attention to security, particularly when handling sensitive data. The protection of personally identifiable information (PII), protected health information (PHI), and confidential business data is crucial because this information flows through RAG systems.
ShepHyken
SEPTEMBER 18, 2020
You don’t want to inundate team members with survey data. Data visualization isn’t a new concept, but it very well could be a new way for you to share customer feedback with your internal teams. Visualizing data makes it more comprehensible and accessible — while accurately representing all of it. Then share it with your team.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
As a recruiter, your goal is to place the right candidates at the right jobs or into ideal accounts. To build a candidate pipeline and keep the talent flowing into your agencies and organizations, it’s important to understand data-driven recruiting concepts to stay ahead of competitors.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?
Advertiser: ZoomInfo
That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. On the surface, this is an accurate statement. So, what does ABM look like in 2022?
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
Account-based marketing (ABM) is a key strategy for driving sustainable growth. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo. Today, many B2B companies use ABM teams or technologies to make sales.
Advertiser: ZoomInfo
Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.
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