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Shocking! Yahoo’s data breach

Beyond Philosophy

If you aren’t sure this is true, then ask yourself: would I open a Yahoo email account today? It’s because 500 million of Yahoo’s account users’ names, email addresses, telephone numbers, birth dates, scrambled passwords, and security questions are in the wind. That your personal contact information is safe and secure?

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Generate user-personalized communication with Amazon Personalize and Amazon Bedrock

AWS Machine Learning

Personalized outbound communication can be a powerful tool to increase user engagement and conversion. To achieve this, you can use Amazon Personalize to generate user-personalized recommendations and Amazon Bedrock to generate the text of the email. Train an Amazon Personalize Top picks for you recommender.

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How AWS Sales uses generative AI to streamline account planning

AWS Machine Learning

These documents are internally called account plans (APs). In 2024, this activity took an account manager (AM) up to 40 hours per customer. In this post, we showcase how the AWS Sales product team built the generative AI account plans draft assistant.

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Governing the ML lifecycle at scale, Part 3: Setting up data governance at scale

AWS Machine Learning

This post dives deep into how to set up data governance at scale using Amazon DataZone for the data mesh. The data mesh is a modern approach to data management that decentralizes data ownership and treats data as a product.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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Enhance customer support with Amazon Bedrock Agents by integrating enterprise data APIs

AWS Machine Learning

Generative AI has transformed customer support, offering businesses the ability to respond faster, more accurately, and with greater personalization. AI agents , powered by large language models (LLMs), can analyze complex customer inquiries, access multiple data sources, and deliver relevant, detailed responses.

APIs 131
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Protect sensitive data in RAG applications with Amazon Bedrock

AWS Machine Learning

Implementing RAG-based applications requires careful attention to security, particularly when handling sensitive data. The protection of personally identifiable information (PII), protected health information (PHI), and confidential business data is crucial because this information flows through RAG systems.

APIs 100
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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.