Totango

MARCH 21, 2019

Success in these areas leads to a more successful renewal and upsell phase. Increase upsell opportunities. Figure out how long it takes to educate customers on your product, then strive to maintain this period across your accounts. Increase Upsell Opportunities. Establish a customer nurturance program.

Enterprise 87

Enterprise Upselling Education Accountability 87

CustomerSuccessBox

JUNE 5, 2019

A SaaS customer goes through acquisition, onboarding, retention, and upsell. You look to deliver early value during the trial / demo to convert the prospect. Ultimately, you have to identify unmet needs so that you can upsell / cross-sell. Applying it back to health of an account, a single customer health score is a deception.

Best practices 89

Best practices SaaS Accountability B2B 89

Totango

FEBRUARY 7, 2019

Automate renewals and upsells. From helpdesk tickets to survey responses and account management engagement, you can organize and access information on any customer or segment within an actionable amount of time. Automate Renewals and Upsells. This video on automated renewals and upsells demonstrates how to approach the issue.

Best practices 82

Best practices SaaS Customer retention Upselling 82

Totango

SEPTEMBER 15, 2022

Identifying opportunities for upsells and referrals. Upsell deals : How many upsell offers did you close over a period? Green indicates that the account is doing well, suggesting the customer is a good candidate for an upsell or referral offer. Red indicates the account needs attention to prevent churn.

Metrics 96

Metrics Upselling SaaS Accountability 96

Totango

APRIL 11, 2019

A customer success health score is a framework used to identify the status of your customers so you can quickly prioritize accounts. It is a powerful tool for capitalizing on potential upsell opportunities and preventing customer churn. A mark of 10 would indicate the users in the account are at the bottom 10% in terms of usage.

Metrics 88

Metrics Upselling Accountability Enterprise 88

Totango

NOVEMBER 10, 2017

When looking at leveraging the model, organizations should: build an early warning system with alerts and notifications; use it to forecast churn, renewal and upsell opportunities; set up trigger-based emails to nurture accounts back to good health; and make company health information visible to everyone in the company.

Upselling 76

Upselling Accountability Metrics Technology 76

ClientSuccess

OCTOBER 2, 2019

We often hear the roles of Customer Success Manager (CSM) and Account Manager (AM) used interchangeably. The ultimate difference between a Customer Services Manager and an Account Manager is both in their area of concentration and how each target their customers. . Let’s talk about Account Managers first.

Accountability 47

Accountability Management Upselling SaaS 47

ChurnZero

JUNE 26, 2020

Decide if highly specific questions can wait to be answered during the demo to avoid probable question misinterpretation. when you collect information before scheduling a demo, decide if yes-no answers will suffice for your exploratory questioning/qualifying and if the vendor can expound upon their responses during the demo).

Technical Support 98

Technical Support Accountability Upselling Sales 98

ClientSuccess

JUNE 17, 2019

In today’s world of SaaS customer success, most CSMs and/or Account Managers are held to some sort of revenue goal. Whether that revenue comes from an upsell, cross-sell, expansion, or something else, it’s still new revenue attributed to the customer. This is what’s commonly known as joint account planning.

Accountability 42

Accountability Upselling SaaS Feedback 42

ClientSuccess

SEPTEMBER 3, 2020

Ideally, most objectives are quantitative and aligned to the important KPIs of the business (retention, upsell, cross-sell, NPS, # of case studies, etc.). At Omniture, one of our Strategic CSMs in EMEA was assigned to a strategic account that was a Global Fortune 100 company. Shortcomings of Base + Bonus Model. And he was right.

Management 111

Management Upselling Sales Accountability 111

Totango

APRIL 5, 2019

This could mean giving more attention to accounts that are in danger of churning or it could mean finding opportunities for upsells based on high usage rates. Gross upsell. Measure the number of active daily users in an account against the total number of licenses purchased. Let’s take a closer look at each metric.

Metrics 75

Metrics Upselling Accountability Enterprise 75

Totango

NOVEMBER 10, 2017

When looking at leveraging the model, organizations should: build an early warning system with alerts and notifications; use it to forecast churn, renewal and upsell opportunities; set up trigger-based emails to nurture accounts back to good health; and make company health information visible to everyone in the company.

Upselling 72

Upselling Accountability Metrics Technology 72

Kapta Customer Success

OCTOBER 2, 2017

The terms Key Account Management and Customer Success are often used interchangeably within organizations. Key Account Management Versus Customer Success. The goals of both Key Account Management and customer success are to retain and build relationships with customers. Relevant Industries. Customer Lifecycle.

Accountability 40

Accountability Management B2C Upselling 40

Totango

FEBRUARY 28, 2019

This phase leads you into the renewal and upsell process. Renewal/Upsell. It’s a simple measurement of the difference between the number of active daily users in an account and the total number of licenses purchased. Request a demo or explore Spark today to start improving your customer relationships. .

Metrics 83

Metrics Upselling Accountability Enterprise 83

Totango

MAY 3, 2019

Plus, current customers are more likely to make major purchases or upsells. Customer success platforms offer visibility of every customer’s account and history. Totango offers the functionality you need to deepen customer relationships, track the customer journey, take advantage of upsell or cross-sell opportunities, and prevent churn.

Enterprise 81

Enterprise Upselling Feedback Advertising 81

Totango

JUNE 6, 2019

Keeping a close watch on the customer health scores it generates—a live measurement of combined business-related metrics that determine the customer experience—will tell you how to engage with each account. If a customer’s health score is high, they may be ready to renew early or may be a candidate for upsell and cross-sell opportunities.

Enterprise 93

Enterprise Upselling Accountability Best practices 93

ClientSuccess

FEBRUARY 8, 2023

The Account Executive (AE) that closed the initial – new logo – sale continues to collaborate with the CSM throughout the relationship and owns any expansion opportunities and the renewal. I’ve seen several titles associated with this role – Account Manager (AM), Renewals Specialist, Customer Account Executive, Client Executive, etc.

SaaS 71

SaaS Upselling Accountability Sales 71

Totango

JUNE 11, 2019

Accounts should be tracked and routed to customer success team members or managers for proper engagement. Happy customers are loyal, and not only are they apt to accept upsell or cross-sell offers, but they may even give your business good word-of-mouth, which is invaluable for your brand’s reputation.

Customer centricity 94

Customer centricity Best practices Upselling Feedback 94

ChurnZero

JUNE 15, 2023

With less budget to go around, some SaaS companies are merging customer success and account management into one function that’s responsible for an account’s business strategy, product adoption, and value realization, as well as its renewal and expansion. number of daily logins) to the account level.

CRM 96

CRM Sales Accountability Analytics 96

Totango

FEBRUARY 5, 2019

With constant customer engagement and data monitoring, though, you can use change as an agent for personalizing your messaging and upselling your service. Even then, you should constantly monitor adoption rates to identify potential risk and upsell opportunities. Maintaining Customer Success Effort. Image courtesy Rido81. .

SaaS 76

SaaS Upselling Customer retention Benchmark 76

ClientSuccess

NOVEMBER 1, 2018

In a recent article , Patrick questions the overall definition of customer success, echoing a common sentiment in the industry: is customer success about combating churn or is it focused on upsells and renewals? On top of that 10%, organizations with a dedicated ‘Account Manager’ role see another 5% bump in retention.

Upselling 61

Upselling SaaS Accountability Analytics 61

Totango

JUNE 25, 2019

By sharing the insights of these multi-dimensional data streams across your enterprise, you increase accountability for the customer experience and create a customer-centered enterprise that is poised to effectively deliver customer lifetime value. Unlike renewals, upsell opportunities are not tied to a specific timeframe.

Upselling 69

Upselling Enterprise Metrics SaaS 69

Totango

JUNE 4, 2019

If the lifeblood phases of upsell, cross-sell, and renewal are outcomes based on customer experience , then direct customer testimony of that experience is invaluable. Health scores offer a comparable, hierarchical view across accounts and indicate how to proceed. Voice of Customer is all about collecting, listening, and learning.

Upselling 80

Upselling Feedback Enterprise Surveys 80

Totango

JANUARY 9, 2020

Being mindful of your customers’ goals will help you identify upsell opportunities that offer them additional value. . That’s the ideal way to approach upsells: only pursue an upsell or cross-sell if it will genuinely benefit the customer. Or, request a demo to try using Spark yourself. To learn more, explore Spark.

Upselling 66

Upselling Best practices Accountability Personalization 66

Totango

SEPTEMBER 13, 2022

Expansion of product usage through upsells. Still, manual actions may be required for achieving certain objectives, particularly with high-touch accounts and for certain support tickets. Your customer success playbooks should be keyed to the stages of your customer journey. These include: Freemium to premium conversion. Onboarding.

SaaS 90

SaaS Upselling Best practices Customer retention 90

Totango

JANUARY 31, 2019

By combining these measures into an overall picture of customer engagement, you can assign a comparable score for each account and prioritize your customer success strategy accordingly. All these metrics create an overall engagement score , which you can use to compare and prioritize accounts. Identifying active users.

SaaS 79

SaaS Metrics Accountability Education 79

Totango

JUNE 20, 2019

Using this information, you can see how your customer is adopting your product using key indicators, including: License Utilization: The number of seats actively taken up within an account. So, why do some accounts report low user adoption? Request a demo to explore Spark and start boosting adoption rates.

Metrics 86

Metrics Upselling Feedback Accountability 86

Totango

APRIL 13, 2021

GRR can never exceed 100% because even if you maintained renewals of all accounts without any churn or downgrades, you’d still have the same MRR at the end of the month that you had at the beginning. This can lend you insight into how well your cross-sell and upsell strategies are working. GRR can only go down from 100%, not up.

Upselling 71

Upselling Customer retention Metrics Enterprise 71

Totango

JANUARY 4, 2019

Now more than ever, winbacks, upsells, renewals, referrals, and feedback cannot be passive items on a checklist. The best customer success software will offer graphical representations of all of your enterprise’s customer accounts, product lines, and channel partners. Request a demo to explore Spark and start thinking customer first.

Customer centricity 79

Customer centricity SaaS Marketing Enterprise 79

ChurnZero

JANUARY 17, 2020

The approach that may have worked for managing a small number of customer accounts can prove an obstacle as your company scales. Plays allow your team to automatically engage with clients based on specific factors, enabling account management that is more proactive, timely and impactful for the client.

Best practices 72

Best practices Upselling Accountability SaaS 72

ClientSuccess

SEPTEMBER 27, 2018

This will ensure that if (or when) there are issues, upsell conversations, or any signs of confusion down the road that you can bring in other voices into the conversation. This insight helps customer success teams know who to connect with – and how to connect with them – to proactively serve and retain customer accounts. a necessity.

SaaS 74

SaaS Finance Metrics Upselling 74

Totango

JANUARY 29, 2021

Successful customers become more likely to make cross-sell and upsell purchases. Usage for key feature has dropped X% – make contact with the account. Low NPS from key contacts – review customer account and initiate follow-up. With an improved customer experience, churn rates decrease, increasing retention.

Best practices 82

Best practices Benchmark Upselling Accountability 82

ClientSuccess

JANUARY 11, 2023

What’s more, this approach has a direct impact on renewal and upsell rates, making it a win-win for both your company and the customer. Learn more about how ClientSuccess can help your company develop a strong customer success methodology and strategy with easy-to-use customer success software by requesting a 30-minute demo.

Benchmark 80

Benchmark Upselling Education Best practices 80

ClientSuccess

DECEMBER 12, 2022

While starting new employees on the desired model is straightforward, existing CSM team members are relying on their base salary, which should be taken into account when migrating them away from that structure. At Omniture, one Strategic CSM in EMEA was a vital part of driving value for an esteemed Global Fortune 100 customer one year.

Management 87

Management Sales Accountability Upselling 87

ChurnZero

OCTOBER 12, 2021

With ChurnZero, they were able to assign a customer health score to each of their clients to gain a better line of sight on accounts at a higher risk of turnover. And lastly, they introduced more direct touchpoints in the first 90 days to promote active account engagement and address any issues, concerns, or updates to the customer journey.

Healthcare 98

Healthcare Accountability Metrics Surveys 98

Totango

OCTOBER 29, 2019

If you only check in with customers weekly or monthly, one representative can handle many accounts. In fact, it’s possible for one representative to have 200 accounts or more, but this is rare. In 2019, most managers handled between 15 to 50 accounts. So, when will your team demo a customer success platform ? Onboarding.

Upselling 61

Upselling Feedback Customer advocacy Accountability 61

Amity

AUGUST 17, 2017

Most companies have help centers, demo videos, and marketing collateral floating around on their website. Step 4: Customer Success, Customer Support, and Account Management. There is still confusion everywhere on the differences between Customer Support , Customer Success, and Account Management. How did you approach that?

Upselling 69

Upselling industry standards SaaS Accountability 69