Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions
Beyond Philosophy
FEBRUARY 29, 2024
I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. It was our version of Mental Accounting. Mental Accounting ruins all that. People have various rules regarding found money.
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