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When a new customer first comes onboard with an organization, the CSM will map out the customer lifecycle journey that highlights areas of growth potential within an account. Understanding this potential – aka a customer’s long-term value – can help measure the ROI of a customer. Toolkit: Customer Success Metrics Toolkit.
Because organizations cannot afford to lose their largest customers, they default to prioritizing accounts with high ARR. Recency takes into account the time elapsed since your customer’s last interaction with your company, to help you gauge how responsive they’ll be to communications. Needs-Based Segmentation.
If they are either, this can be an opportunity to identify new opportunities, revenuepotential, or other strategic ways your teams can align. Webinar: Executing Account Transitions that Excite Customers and Reduce Risk. eBook: Customer Success as a Culture: Customer Success Leaders Edition. Discuss with your customers.
Because organizations cannot afford to lose their largest customers, they default to prioritizing accounts with high ARR. Recency takes into account the time elapsed since your customer’s last interaction with your company, to help you gauge how responsive they’ll be to communications.
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