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Average Session Duration and Why it Matters to SaaS Companies

ClientSuccess

In the world of customer reporting, CSMs can bucket customer metrics into a few different categories: Sentiment-based data points help CSMs keep tabs on how customer contacts and accounts feel about a product, service, or even the customer team assisting them in their relationship. How can SaaS companies use Average Session Duration .

SaaS 89
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Evaluating Who Should Own Saas Renewals

ClientSuccess

Research Vectors by Vecteezy Many customer success leaders in the SaaS space are faced with the same question: who should own customer renewals? The Account Executive (AE) that closed the initial – new logo – sale continues to collaborate with the CSM throughout the relationship and owns any expansion opportunities and the renewal.

SaaS 71
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How to Get Started With a New Customer Success Platform

ClientSuccess

Your customer success department – as well as your organization’s executive leadership – understands that customer success managers need more visibility and insight into account activity in order to make the best decisions for customers, which is where your new customer success platform comes into the picture.

SaaS 105
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What is Your Company’s Large Account Management Process?

ClientSuccess

When a SaaS organization is in the midst of scaling, there comes a time when there starts to be a clear differentiation between SMB customers and enterprise customers. This last factor – resource allocation – can make or break a customer success team’s large account management process.

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3 Important Differences Between a Customer Success Manager (CSM) and an Account Executive (AE)

ClientSuccess

For all of us working in the SaaS space, the constant barrage of new acronyms has become somewhat of a joke over the years. While Account Executives (AEs) have been managing customer accounts for many years now, the rise of the Customer Success Manager in the SaaS space has created some overlap – and confusion – between the two roles.

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How Top SaaS Companies Use Customer Success to Answer Their Biggest Marketing Problems

Amity

Are enterprise clients most concerned with security, uptime and having access to an account manager? The quotes are used in blog posts, ebooks, on social media, across the website, and in many more locations. Or manually look up active accounts and reach out individually. Here’s the comparison: Control. Winning Headline.

Marketing 109
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Top 3 Factors to Consider When Evaluating Customer Success Software Providers

ClientSuccess

After a whirlwind 2020, one of the biggest takeaways in the customer success space is that flexibility, visibility, and customer communication are the foundational keys for making any account be successful. Can we use this platform to manage customers throughout their entire account relationship? And finally, transparency.