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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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5 Top Customer Service Articles for the Week of April 8, 2019

ShepHyken

Easy access, personalization and a consistent experience are just a few ideas shared in this short, but powerful article. My Comment: My friend Steve Curtin, fellow customer service expert, shares an entertaining story about a problematic experience at a hotel restaurant.

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Not To Be Missed: The Best Of 2017

Beyond Philosophy

Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience. Storytelling is a fantastic tool for entertaining and engaging both your customers and employees. Who Wins—Brand or Customer Experienc e? There exists a significant trend toward storytelling in marketing.

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Unlock personalized experiences powered by AI using Amazon Personalize and Amazon OpenSearch Service

AWS Machine Learning

Amazon Personalize allows you to add sophisticated personalization capabilities to your applications by using the same machine learning (ML) technology used on Amazon.com for over 20 years. You can also add data incrementally by importing records using the Amazon Personalize console or API. No ML expertise is required.

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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

No longer are consumers watching news, entertainment, and sports over a limited number of channels at specifically scheduled times of the day. McKinsey reports that cablecos still account for more than 60% of all connected homes, with the key providers averaging an impressive 25% return on invested capital.

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Are You Ready for Facial Recognition Technology in Your CX?

Beyond Philosophy

Facial expression analysis uses these landmarks to determine if the person is showing joy or sadness or anger. Google used to mine all kinds of data from people’s Gmail accounts and people were OK with that because they got free email. Furthermore, the examples Hedgecock has seen are funny and entertaining.

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Personalize your generative AI applications with Amazon SageMaker Feature Store

AWS Machine Learning

The personalization of LLM applications can be achieved by incorporating up-to-date user information, which typically involves integrating several components. In this post, we elucidate the simple yet powerful idea of combining user profiles and item attributes to generate personalized content recommendations using LLMs.