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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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How to Make or Break Your Customer Experience

Beyond Philosophy

Let’s say your IT system requires getting your email address for every customer to access the details of the account. When you are frustrated, stressed, and upset, how do you feel about entering your account number followed by the pound sign? Names are, and knowing it immediately feels way more personal to most people.

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Implement real-time personalized recommendations using Amazon Personalize

AWS Machine Learning

Businesses use their data with an ML-powered personalization service to elevate their customer experience. Amazon Personalize accelerates your digital transformation with ML, making it easier to integrate personalized recommendations into existing websites, applications, email marketing systems, and more.

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Learn to Apologize to Customers Like You Mean It

Steve DiGioia

There’s the smirking “Sorry if you were offended” apology which blames the person you insulted. If you are an otherwise sincere person, your close relationships can probably survive a handful of insincere apologies. Clearly, this event did cause inconvenience; there’s no “may have” about it. No More “Nonpologies”.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.

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Unlock personalized experiences powered by AI using Amazon Personalize and Amazon OpenSearch Service

AWS Machine Learning

Amazon Personalize allows you to add sophisticated personalization capabilities to your applications by using the same machine learning (ML) technology used on Amazon.com for over 20 years. You can also add data incrementally by importing records using the Amazon Personalize console or API. No ML expertise is required.

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5 Top Customer Service Articles for the Week of June 25, 2018

ShepHyken

Personalization Matters: 12 Ways For Brands To Increase Customer Loyalty by Forbes Agency Council. Forbes) According to the Center for Retail Management at Northwestern University, up to 15% of a business’s most loyal customers account for 55% to 70% of a company’s total sales. How can you get engaged and loyal employees?