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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

Even something as simple as taking the chat off the public forum and into direct messages (DMs) can do wonders for the customer experience , see the example below of how this is done: . 5 brand examples of great customer service on social media . According to Sprout Social, 86% of U.S.

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Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

Beyond Philosophy

I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. It was our version of Mental Accounting. For example, we spend unexpected bonuses or investment payoffs differently than what we earn.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

For example, we were working for one of the cellular phone companies in the States. They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. What’s more, the senior management had one, too.

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Is Your Price Right? Here?s How To Check

Beyond Philosophy

You should understand Mental Accounting as it pertains to customer behavior before you set the price and before you ruin how your customers feel about your experience. So, What is Mental Accounting? Airlines Run Mental Accounting Too Often in the Red. Customer expectations play a part in mental accounting also.

Airlines 360
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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Bryan will teach how to develop a culture of accountability so that all members of the organization are equipped to handle customer concerns and offer quick resolutions. Examples of both HORRIBLE and FANTASTIC customer interactions.

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Guest Post: Here Are The Do’s & Don’ts of Social Media Customer Service

ShepHyken

See the example below from Macy’s: . It’s one thing to not interact with spammy accounts, it’s another thing to completely avoid confrontation on social media. Don’t engage with spam accounts . Spam accounts, bot accounts, and what are referred to as “trolls” are all over social media these days.

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25 Indicators of Fraud on Inbound Calls

Callminer

Further, malicious callers can manipulate customer service agents and automated systems to change account information, transfer money and more. Some fraudsters build a rapport with a particular agent or retail associate over time before requesting that they send a financial sum to their bank account.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.