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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

You don’t want complaints to sit on a public forum like social media, which is why your social media person should either have the autonomy to reply to complaints or be given a strategy for addressing complaints. . 5 brand examples of great customer service on social media . Nowadays transparency is the name of the game.

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Guest Post: Here Are The Do’s & Don’ts of Social Media Customer Service

ShepHyken

Does your social media specialist have the autonomy to answer FAQs, or will there be a different point person? See the example below from Macy’s: . It’s one thing to not interact with spammy accounts, it’s another thing to completely avoid confrontation on social media. Don’t engage with spam accounts . But don’t budge.

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Guest Post: How to Nail Automated Customer Service Email Writing

ShepHyken

Sh e provides tips and examples of how to improve the customer experience with automated support emails. Especially at times when personalized customer experience-focused companies win. In this post, you’ll find tips on how to write personalized, positive, clear, and unique emails your customers will love. Here’s an example.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Further and further down the rabbit hole you fall, and each time you're transferred, the waiting room music plays longer and longer, and the person at the end of the line knows less and less about you and your problems. Examples of both HORRIBLE and FANTASTIC customer interactions. After the call, you've probably popped a blood vessel.

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Nevertheless, we treat them as if they’re an entity, almost human-like, and we form something close to a personal connection with them. Forming an attachment is vital, here, establishing an Emotional Bank account. You have these accounts with people in your lives, and they make deposits and withdrawals in them all the time.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

For example, we were working for one of the cellular phone companies in the States. They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. What’s more, the senior management had one, too.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.