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Psychology of Buying: Why ‘Mental Accounting’ is Critical to the Decision to Buy

Beyond Philosophy

To put it simply, the answers lie in Mental Accounting and Reframing. Mental Accounting plays a pivotal role in how customers navigate their emotions regarding spending. Thus, it’s crucial to consider mental accounting within the broader context of managing customers’ emotional experiences.

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Mastering ‘Mental Accounting’: The Key to Persuasive Buying Decisions

Beyond Philosophy

I mention it here, not to rub it in your face (much), but because in the booking of this cruise, I saw an excellent example of how my wife and I leverage mental accounting regarding our splurges. It was our version of Mental Accounting. Mental Accounting ruins all that. People have various rules regarding found money.

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Guest Post: 6 Best Business Management Tips While Investing in Customer Experience

ShepHyken

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing . Empower Your Service Team.

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Car Sales Through Vending Machines!

Beyond Philosophy

Google Account Executive Derek Humphrey told the auto show crowd. This is a step in the right direction, but it’s still the same old car dealership with opaque pricing and negotiating tactics, confusing financing options and a host of add-on fees. They walk in already knowing what they want,” he said.

Sales 321
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4 Benefits of Working with a Call Center for Healthcare and Finance Businesses

TeleDirect

This makes it difficult to answer every phone call from patients looking to schedule appointments or needing information about their account at your office. At TeleDirect, we know the importance of answering every call that comes into your healthcare or finance services office. Improve Your Business with a Call Center.

Finance 118
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Guest Post: Tips to Boost Client Satisfaction in the Post-Pandemic Era

ShepHyken

mentors accounting and finance professionals in over 80 countries to earn their CMA certification in as little as 8 months. Also, get certified or take an online course that will enable you to start offering a whole new service your clients need. These steps will enhance your clients’ satisfaction with your company. .

Finance 405
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Customer Service and Customer Value in Finance and Accountancy

CSM Magazine

” — Marlene Blaszczyk.Todays’ world of finance and accountancy is changing more quickly than ever before. As firms compete to put the customer first, there have been all sorts of different tools created to help improve customer service , drive optimization for accounting processes and maximize overall customer value.

Finance 59