The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)
Totango
OCTOBER 14, 2024
Key takeaways : The buying cycle is more complex than ever, with increased scrutiny from finance. Account executives can’t sell like it’s 2017 anymore. And that’s if sales reps are even still able to do it—over 60% of account executives are not hitting quota. The complexity means that quota attainment is getting harder.
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