Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales
ShepHyken
DECEMBER 9, 2022
It’s important to note that brand expectations can vary depending on your industry, your customer base, and other factors. . Let’s say you work in the financial services industry and your company advertises to current customers who actively use your mobile app and potential customers that interact with your digital content.
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