Kapta Customer Success

MARCH 26, 2024

Client relationship management is an essential skill for account managers. Deepen client connections by setting mutually beneficial expectations.

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Accountability Management CRM 59

Kapta Customer Success

APRIL 15, 2024

Are you forcing your account managers to use pre-sale tools to do post-sale activities? If you’re one of the 22.9 percent of businesses using Salesforce, this might be you.

Accountability 59

Accountability Management Sales CRM 59

TCN

OCTOBER 9, 2024

A significant component of a collection agency’s success hinges on effectively communicating with consumers, minimizing outstanding accounts receivable, and maintaining a healthy cash flow. One of the most crucial aspects of this process is using effective and efficient consumer outreach strategies.

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Accountability Management Technology 52

Kapta Customer Success

JUNE 3, 2024

Recognize and leverage account manager emotional intelligence to improve customer experiences, loyalty, and advocacy. Read our blog to learn how.

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Accountability Management Customer Experience CRM 59

Kapta Customer Success

OCTOBER 4, 2021

Splitting your organization's accounts into general accounts, key accounts, and strategic accounts sets the foundation for your teams' entire strategy.

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Accountability Management 104

Kapta Customer Success

APRIL 22, 2024

Learn why doing more with less is a losing proposition and how your account management team can help your organization win big in economically challenging times.

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Accountability Management CRM 59

Kapta Customer Success

DECEMBER 12, 2022

We just announced the preliminary lineup of speakers for our premier conference for Account Management leaders and innovators. Are you going to KAMCon in 2023? Our KAMCon event takes place from April 12th to 13th in Boulder, CO and includes impactful learning experiences from today’s visionary thought leaders and executives.

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Accountability Management Coaching 52

Kapta Customer Success

MAY 21, 2024

Adapting your key account management approach as customers change is crucial. Read this blog to learn what it takes to succeed in key account management today.

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Accountability Management CRM 45

Kapta Customer Success

DECEMBER 18, 2023

The upcoming year will be challenging for account managers and customers alike. Consequently, account managers are caught in something we refer to as “the big squeeze,” experiencing both internal and external pressures.

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Accountability Management Marketing 59

Kapta Customer Success

NOVEMBER 8, 2021

Growing a strong account management team requires more than just good salespeople. It also requires solid account management software to support your team.

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Accountability Management Technology 96

Kapta Customer Success

OCTOBER 25, 2021

In the key account management world, all too often, we see that companies prefer to pair a customer relationship management platform with various software platforms to perform tasks and manage their clients. However, this only hurts your managers and their clients in the long run.

Accountability 98

Accountability Management CRM Technology 98

Kapta Customer Success

JANUARY 15, 2024

If your business is making this shift, you’re likely interested in identifying the best tech to support your key account management team. 67% of businesses are prioritizing customer retention over new customer acquisition.

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Accountability Management Customer retention Technology 59

Kapta Customer Success

JUNE 21, 2022

Strong sales and account management leaders can pave the way to innovative, customer-centric workflows and organizational changes.

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Accountability Management Customer centricity Metrics 98

Kapta Customer Success

OCTOBER 16, 2023

Do you have a roadmap for Key Account Management excellence? Without a roadmap, you risk getting lost or making a wrong turn. You can’t determine where you are starting, where you are going, and what to do next.

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Accountability Management 59

Kapta Customer Success

DECEMBER 4, 2023

Key account management requires a formal process and technology to support it. Learn what account management processes CRM doesn’t support and which software does.

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CRM Accountability Management Technology 59

Kapta Customer Success

SEPTEMBER 13, 2021

The terms key account management and customer success are often used interchangeably within organizations. However, while the two strategies share a few common goals, they are completely different in their implementation.

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Accountability Management 97

Kapta Customer Success

NOVEMBER 27, 2023

Hitting your business goals would be more difficult without key account managers. Here are their many contributions to your long-term business growth and success.

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Accountability Management 59

Kapta Customer Success

DECEMBER 13, 2021

Even when you have a team of all-star key account managers, you need replicable business processes that everyone on the team can understand and follow. This consistency doesn't just help your account managers have a framework for doing their job well.

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Accountability Management 98

Kapta Customer Success

JANUARY 10, 2022

Breaking down the key account management process and how KAM software can help. Key account management is an essential function of your organization. Keep reading to learn all about the key account management process and how KAM software can help.

Accountability 98

Accountability Management Metrics Technology 98

AWS Machine Learning

NOVEMBER 14, 2024

For a multi-account environment, you can track costs at an AWS account level to associate expenses. A combination of an AWS account and tags provides the best results. Implementing a cost allocation strategy early is critical for managing your expenses and future optimization activities that will reduce your spend.

Government 97

Government Best practices Accountability APIs 97

Beyond Philosophy

JUNE 1, 2023

They were asking for the account number right off the bat. Management may not be able to understand your context. What’s more, the senior management had one, too. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. Click here !

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Accountability Call Center Education Consulting 195

Kapta Customer Success

SEPTEMBER 8, 2023

Improving your key account management practice and successfully navigating change is hard. Learn how to create a Success Strategy and improve your productivity.

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Accountability Management 59

Kapta Customer Success

NOVEMBER 21, 2022

Developing a key account management program is a worthwhile effort, given the fact that key accounts can represent 30 to 50 percent of revenue and margin for many companies. So, retaining these top accounts is essential in an increasingly competitive marketplace.

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Accountability Management Coaching 40

Kapta Customer Success

MAY 15, 2023

Managing mega accounts where a single customer is worth up to 50% of the company’s revenue flips normal account management ratios on their head. Instead of thinking in terms of accounts per account manager, you’re thinking in terms of account managers per account.

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Accountability Management 52

Kapta Customer Success

SEPTEMBER 19, 2022

Your job as a key account manager (KAM) is to secure that revenue by delivering value to your customers. For most B2B companies, about 70% of annual revenue comes from existing customers. That’s seven out of every ten dollars coming from the base. I think about this as protecting and growing the revenue from your existing customers.

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Accountability Management B2B 52

Kapta Customer Success

AUGUST 21, 2023

She walked us through the elements of a key account management (KAM) compensation program and how to build your own effective plan. Mary has noticed that from company to company, customer success, account management, and key account management don’t get the same love and TLC as the other departments.

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Best practices Accountability Management Sales 52

Kapta Customer Success

JULY 3, 2023

Although these external factors are out of our control, there are risks that develop within key accounts that you can influence, IF you spot them early enough. There are various forces in the business world causing stress for your company and for your customers such as banking issues, interest rates, and a pending recession.

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Accountability Management Banking 52

Kapta Customer Success

JANUARY 3, 2023

Account managers can’t succeed by flying solo. Working as a team enables you to be more strategic and become a trusted advisor to your accounts. Customer retention and growth is a team sport that doesn’t work when done in isolation.

Accountability 40

Accountability Management Customer retention 40

Kapta Customer Success

AUGUST 7, 2023

CXO at GadellNet, Ashley Pyle , gave an engaging presentation at KAMCon 2023, about how to hire account managers with precision. During her talk, Ashley spoke about what you should consider as you go through the account manager hiring process to successfully select the best candidate for the role.

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Accountability Management 52

Kapta Customer Success

DECEMBER 5, 2022

Key account management can be overwhelming if you don’t have a process and plan to keep you on track. There are so many tasks and elements to juggle and navigate each day, it sometimes feels like a miracle when you’ve completed even one thing you set out to accomplish in a given day.

Accountability 40

Accountability Management Coaching 40

Kapta Customer Success

NOVEMBER 28, 2022

So, to ensure retention, your key account managers need to be at their best to shore up these VIP customers. Retention is essential to meeting your growth numbers. Otherwise, it becomes less attainable with approximately 70% of annual revenue coming from existing clients.

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Accountability Management Coaching 40