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How Better Customer Relationship Management Can Increase ROI

ClientSuccess

When a new customer first comes onboard with an organization, the CSM will map out the customer lifecycle journey that highlights areas of growth potential within an account. Understanding this potential – aka a customer’s long-term value – can help measure the ROI of a customer.

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Insider hot takes: CS & Sales synergize to unleash predictable growth

Totango

This would establish shared accountability for net revenue retention (NRR) and ensure that all functions are incentivized to focus on long-term customer success. This approach results in stickiness and retention that generate ongoing revenue potential. to really understand the customers that renew.

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Tap Into Revenue in the Queue With Light Users

Help Scout

Don’t miss out on revenue opportunities hiding in your support queue. Add sales, marketing, and account management into Help Scout as light users and tap into new revenue potential. Read the full article

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How Customer Success Technology Tackles the Top 7 CS Challenges

Totango

Ongoing market volatility created by the COVID-19 pandemic has placed a greater emphasis on the revenue potential of existing customers. To do this, SevenRooms leveraged a Customer Success platform to enable their employees to quickly see how an account was doing, enabling everyone on the team to stay up to date with customer progress.

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The 6-Step Guide to Managing M&A as a CSM

ClientSuccess

If you’re going through a merger or acquisition or want to ensure your team is prepared to manage M&A if and when the opportunity arises, here are six fail-proof steps to implement a seamless, pain-free process for your customers. Manage through the change. Research the details. Discuss with your customers.

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When Should You Upgrade CS Software?

Totango

There are some common symptoms that your current system is no longer up to the task of managing your customer’s success needs. This is because CRM tools are designed to manage customer relationship data, not customer success outcomes. Customer success tools can help you with sales, but they go beyond sales management.

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The Importance of Customer Success Segmentation

ChurnZero

Because organizations cannot afford to lose their largest customers, they default to prioritizing accounts with high ARR. Recency takes into account the time elapsed since your customer’s last interaction with your company, to help you gauge how responsive they’ll be to communications. Needs-Based Segmentation.

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