Beyond Philosophy

FEBRUARY 14, 2020

Not only can we have a blow by blow account of what our friends and family are up to, but we can also see what they had for dinner. To find out more about how your organization’s marketing can improve customer loyalty and retention, contact us at www.beyondphilosophy.com. Social media has changed many things about our lives.

Technology 488

Technology Consulting Consulting Accountability 488

ShepHyken

APRIL 29, 2022

This week, we feature an article by David Meerman Scott adapted from the new 8th edition of The New Rules of Marketing and PR to be released on May 3, 2022. As I researched new ideas for this edition of The New Rules of Marketing and PR , I conducted interviews either in person or on Zoom. Great customer service is fabulous marketing.

Big data 419

Big data Marketing Personalization Accountability 419

ShepHyken

SEPTEMBER 7, 2023

This week, we feature an article by Devin Pickell, Growth Marketing practitioner and head publisher of Do I Need SEO. Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities. Regularly update training materials based on customer feedback.

B2C 353

B2C Customer centricity Feedback Upselling 353

Beyond Philosophy

JUNE 15, 2018

You should understand Mental Accounting as it pertains to customer behavior before you set the price and before you ruin how your customers feel about your experience. So, What is Mental Accounting? Airlines Run Mental Accounting Too Often in the Red. Customer expectations play a part in mental accounting also.

Airlines 360

Airlines Accountability Consulting Consulting 360

ShepHyken

OCTOBER 22, 2021

Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing. Grey Idol is the marketing director at altLine by the Southern Bank, a trusted provider of invoice factoring and accounts receivable financing . Empower Your Service Team.

Customer Experience 383

Customer Experience Management Finance Banking 383

ShepHyken

AUGUST 31, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. When simply surviving in the saturated e-commerce market is a struggle, achieving business growth might just feel impossible. But don’t worry.

Journey mapping 336

Journey mapping Upselling CRM Feedback 336

ShepHyken

MARCH 12, 2021

This week we feature an article from Rohan Malkotia , Digital Marketing Executive at Servetel. He writes about how businesses need to realign their sales and marketing strategies in order to survive a post-pandemic world. The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well.

B2B 388

B2B Journey mapping B2C Telecommunications 388

ShepHyken

JANUARY 1, 2021

Customer experience is the best marketing; thanks to better support, your business can get more positive reviews and recommendations. A typical lengthy email: “In order to access your account, please go to our home page www.example.com. Here’s how you can shorten it: “To log in to your account, please visit www.example.com/login.”.

Customer Service 400

Customer Service Customer Support Education Accountability 400

Beyond Philosophy

AUGUST 12, 2020

It gives you a rational customer process, meaning an account of how they move through your experience from point A to point B, but no insight into how people behave as customers and why they do what they do. . Define strategically what specific emotions drive most value across the market. Build deliberate memory points.

Journey mapping 468

Journey mapping Consulting Consulting Marketing 468

ShepHyken

APRIL 23, 2021

This week we feature an article by Devin Pickell, a Growth Marketer at Nextiva. What they did right: With more than 1,2000 stores worldwide and an e-commerce site with millions of monthly visitors, it made sense that Best Buy created a separate account solely for customer support. Devin Pickell is a Growth Marketer at Nextiva.

Customer Service 338

Customer Service Advertising B2B Chatbots 338

Beyond Philosophy

JUNE 15, 2023

Forming an attachment is vital, here, establishing an Emotional Bank account. You might remember Stephen Covey, author of The 7 Habits of Highly Effective People, first proposed the concept of the Emotional Bank Account. You have these accounts with people in your lives, and they make deposits and withdrawals in them all the time.

Banking 363

Banking Construction Accountability Advertising 363

Beyond Philosophy

MAY 25, 2018

Why wasn’t I offered this deal last year, or why wasn’t it automatically applied to my account? This is a marketing decoy – a deal that sounds better, but isn’t. The employee answered her questions and even wrote down her account number to make the process go more smoothly with the new carrier.

Accountability 334

Accountability Consulting Consulting Marketing 334

CSM Magazine

OCTOBER 24, 2024

British heritage brand Denby Pottery has launched direct-to-consumer (DTC) ecommerce capabilities into 29 European markets, in partnership with ESW , ending years of post-Brexit trading challenges. Additionally, ESW resolved Denby’s customs compliance issues, allowing it to reactivate its key Spanish market.

Marketing 52

Marketing Accountability Customer Experience Customer Service 52

ChurnZero

JANUARY 9, 2025

here is a guide for three areas to focus on as your go-to-market teams map the customer experience and hold each other accountable for its successful execution. In the words of Mailchimp : The goal of product differentiation is to create a competitive advantage or to make your product superior to alternatives on the market.

Journey mapping 52

Journey mapping Marketing Upselling Education 52

ShepHyken

JULY 15, 2022

Step 4: You assign your best client success manager on their account and ensure they’re scheduled for your monthly training workshops as a non-negotiable. Meanwhile, the client is amazed at the depth and quality of your training due to your effort in putting together the most all-inclusive program on the market in your niche. .

Coaching 345

Coaching Customer centricity Accountability Feedback 345

ShepHyken

JULY 30, 2021

They could be in the market for the services that you offer, so you must ensure they are nothing short of satisfied with the experience that you provide. Your current clients will be happy that you now offer the new service and it can open up the door to a whole new market of potential clients looking specifically for that service.? .

Finance 400

Finance Enterprise Coaching Consulting 400

Beyond Philosophy

DECEMBER 10, 2021

Moreover, with Net Promoter’s robust feedback, you know better what companies will succeed in the market. As a result, his stock portfolio tripled the market over the last decade. Reichheld also wanted it to be accounting-based because it is well regulated, and there are rules for measurement. Buy his book!

Airlines 273

Airlines Metrics SaaS Accountability 273

ShepHyken

JULY 9, 2019

Freedom, Transparency, Accountability – The final tenet is three concepts in one. These three qualities allow for the creation of a platform where people own their work and are accountable for their decisions. This means being able to “pivot” and adapt to every new challenge that arises.

Employee engagement 302

Employee engagement Consulting Consulting Accountability 302

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. The ad highlights how easy it is to open a checking account with your institution. . The customer journey is essential to any company’s success.

Sales 317

Sales CRM Contact Center Customer retention 317

Beyond Philosophy

OCTOBER 8, 2020

For example, I was running a workshop for a client in the mobile communications market. He said one of the marketing teams had decided to reduce their costs by bundling a mailer that was going out to all their customers, which numbered around 500,000. The marketing department had good intentions. She disagreed.

Consulting 434

Consulting Consulting Call Center Advertising 434

ShepHyken

JUNE 7, 2021

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. Depending on how you promote your products or services, you may have to adjust your marketing strategies. That question has accounted for millions and millions of extra sales. My Comment: “Would you like fries with that?”

Customer Service 353

Customer Service Customer centricity B2B Upselling 353

ShepHyken

AUGUST 7, 2023

In today’s job market, loyalty to a single company is less common. Organizations can create a clear roadmap for success by aligning these objectives and holding themselves accountable for achieving results. What strategies can companies use to retain employees in today’s job market?

Accountability 295

Accountability Marketing Customer Service Customer Experience 295

Callminer

OCTOBER 11, 2018

Nate is the Marketing and IT Manager for Maple Holistics , a company that provides all-natural and cruelty-free personal care products. Nate specializes in digital marketing as well as data curation and protection. Ben M Roberts is the Head of Marketing for a SaaS startup called Talkative. Nate Masterson @MapleHolistics.

Call Center 561

Call Center Metrics Contact Center Wait times 561

Beyond Philosophy

AUGUST 29, 2020

Furthermore, suppose you have a good standing with your customers, what Stephen Covey’s book The Seven Habits of Highly Effective People calls an emotional bank account, customers will usually forgive your mistake without losing trust. Do what you say you are going to do. Actions speak louder than words. Click here find out more.

Banking 397

Banking Consulting Consulting Accountability 397

ShepHyken

SEPTEMBER 18, 2020

This week we feature an article by Elliott Sprecher, a marketing communications manager at JotForm. Of course, it’s important to take into account the kind of feedback you’re asking for. Elliott Sprecher is a marketing communications manager at JotForm. And seeing the actual data can be a big motivator.

Feedback 318

Feedback Customer Service Surveys Accountability 318

AWS Machine Learning

OCTOBER 31, 2024

Amazon Q Business enables users in various roles, such as marketers, project managers, and sales representatives, to have tailored conversations, solve problems, generate content, take action, and more, all through a web-based interface. The connector supports authentication using a Google service account.

APIs 105

APIs Accountability Enterprise Engineering 105

ShepHyken

NOVEMBER 29, 2019

By using social accounts for addressing all kinds of customer queries, companies are expanding their customer experience strategy. . Brands like Starbucks use their parent Twitter account to address complaints and generally talk to customers. Netflix has a dedicated Twitter account called NetflixHelps to respond to customer complaints.

Technology 269

Technology Customer Experience Complaint resolution Gamification 269

Beyond Philosophy

AUGUST 23, 2018

It would skip, however, your neighboring party-goer’s account of where they had to park at the grocery store today. From a marketing perspective, this area is a minefield. on The Simpsons says, it’s a 3-pronged attack: You can use words and marketing position about your product and service that are influential on someone.

Advertising 205

Advertising Customer Experience Marketing Accountability 205

AWS Machine Learning

DECEMBER 4, 2024

They have structured data such as sales transactions and revenue metrics stored in databases, alongside unstructured data such as customer reviews and marketing reports collected from various channels. or “Were there any supply chain issues that could have affected our North American market for clothing sales?”

APIs 95

APIs Sales Surveys Analytics 95

Beyond Philosophy

SEPTEMBER 10, 2020

For example, I could revise my account of my erstwhile relationship with Sony by changing my belief that Sony was a good brand and replacing it with the idea that it was not as good as I thought it was. Marketing makes a brand promise in advertising, but then the organization doesn’t follow through with it in reality.

Consulting 457

Consulting Consulting Advertising Accountability 457