Beyond Philosophy

JANUARY 14, 2015

My wife has a chain store charge card and because of that, she receives lots of marketing offers and discounts that we take advantage of. This program is completely separate from being a charge card holder and all the marketing that they’re already directing our way. Recently this retailer has decided to launch a loyalty program.

Customer Experience 411

Customer Experience Accountability Consulting Consulting 411

Beyond Philosophy

OCTOBER 6, 2015

VW marketed the CleanDiesel car models for Audi A3, Jetta, Beetle, Golf, and Passat models to be better for the environment. The hope was the Clean Diesel would boost sales in the U.S., which accounts for only about 6% of global sales for the brand. A Brand Promise is at its most basic level a promise.

Banking 406

Banking Consulting Consulting Government 406

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 110

Sales Marketing Metrics APIs 110

Beyond Philosophy

OCTOBER 28, 2014

Let’s say your IT system requires getting your email address for every customer to access the details of the account. When you are frustrated, stressed, and upset, how do you feel about entering your account number followed by the pound sign? You wait because you are “service” call, and all the agents are busy with “sales” calls.

Customer Experience 300

Customer Experience Customer centricity Scripts Customer emotions 300

C3Centricity

APRIL 9, 2024

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 118

B2C B2B Marketing Accountability 118

ShepHyken

APRIL 23, 2021

This week we feature an article by Devin Pickell, a Growth Marketer at Nextiva. What they did right: With more than 1,2000 stores worldwide and an e-commerce site with millions of monthly visitors, it made sense that Best Buy created a separate account solely for customer support. Devin Pickell is a Growth Marketer at Nextiva.

Customer Service 341

Customer Service Advertising B2B Chatbots 341

Beyond Philosophy

AUGUST 12, 2020

It gives you a rational customer process, meaning an account of how they move through your experience from point A to point B, but no insight into how people behave as customers and why they do what they do. . Define strategically what specific emotions drive most value across the market. Build deliberate memory points.

Journey mapping 468

Journey mapping Consulting Consulting Marketing 468

Beyond Philosophy

JUNE 11, 2015

Over the years, retailers have found these programs to be powerful business tools within their highly competitive markets. Lower-than-competition everyday prices has been Walmart’s merchandising and marketing mantra since its inception. What Publix does, instead of loyalty cards, is try different alternative approaches to build sales.

Airlines 274

Airlines Customer centricity Multichannel Sales 274

ShepHyken

SEPTEMBER 20, 2019

Customer Success / Account Management – Outside of support, this team interacts with customers the most frequently. It’s also not uncommon for other departments such as Sales, Onboarding, and Marketing to have access to support software as well. Walk in your customer’s shoes for a moment.

B2B 287

B2B Customer Support CRM B2C 287

ProProfs Blog

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

Marketing 147

Marketing Customer Service Upselling Customer Support 147

ShepHyken

JUNE 7, 2021

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. Depending on how you promote your products or services, you may have to adjust your marketing strategies. That question has accounted for millions and millions of extra sales. My Comment: “Would you like fries with that?”

Customer Service 357

Customer Service Customer centricity Government Upselling 357

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits.

Airlines 280

Airlines Metrics Advertising Sales 280

aircall

OCTOBER 17, 2022

As your start planning for the coming year, optimizing your sales win rate is probably a top priority. How to Define Your Sales Win Rate. As our partners at Richpanel share, “Win rate is not just a sales team’s metric. As our partners at Richpanel share, “Win rate is not just a sales team’s metric.

Sales 117

Sales Gamification Metrics Accountability 117

Integrity Solutions

JULY 20, 2021

In many ways, building sales confidence is about expanding belief boundaries, addressing some underlying perceptions and providing the type of sales training and coaching that maximizes strengths, encourages risk taking and helps your customers think differently. Building Sales Competence Builds Sales Confidence.

Sales 119

Sales Coaching B2B Personalization 119

Totango

APRIL 9, 2024

Is 2024 the year of customer success or sales? This signifies that fostering an exceptional partnership between CS and sales teams — vital for long-term revenue growth, begins with understanding which customers can derive the highest value from your products and services over time.

Sales 111

Sales Outbound sales Revenue potential Accountability 111

AWS Machine Learning

FEBRUARY 13, 2024

SageMaker Feature Store now makes it effortless to share, discover, and access feature groups across AWS accounts. With this launch, account owners can grant access to select feature groups by other accounts using AWS Resource Access Manager (AWS RAM).

Accountability 114

Accountability Government Engineering Scripts 114

Beyond Philosophy

OCTOBER 28, 2014

Let’s say your IT system requires getting your email address for every customer to access the details of the account. When you are frustrated, stressed, and upset, how do you feel about entering your account number followed by the pound sign? You wait because you are “service” call, and all the agents are busy with “sales” calls.

Customer Experience 341

Customer Experience Scripts Customer centricity Consulting 341

Beyond Philosophy

AUGUST 23, 2018

It would skip, however, your neighboring party-goer’s account of where they had to park at the grocery store today. Have you ever heard the story about how in 1957 researcher, James Vicary, added subliminal advertising into a movie about eating and drinking concessions and it causes snack sales to soar? Well, that never happened.

Advertising 205

Advertising Customer Experience Marketing Accountability 205

Beyond Philosophy

DECEMBER 6, 2019

Ensure that you take that into account when you make these decisions. Are you too focused on sales revenue? However, once the market reached its saturation point, the companies realized they were losing customers pretty fast (called churn). How much time do senior and middle managers spend talking to customers?

Customer centricity 427

Customer centricity Airlines Consulting Consulting 427

Callminer

OCTOBER 11, 2018

Nate is the Marketing and IT Manager for Maple Holistics , a company that provides all-natural and cruelty-free personal care products. Nate specializes in digital marketing as well as data curation and protection. Ben M Roberts is the Head of Marketing for a SaaS startup called Talkative. Nate Masterson @MapleHolistics.

Call Center 561

Call Center Metrics Contact Center Wait times 561

Integrity Solutions

SEPTEMBER 23, 2024

Sales enablement has become an integral component of the modern sales organization, yet there is still confusion around what sales enablement actually is and, crucially, how to really make it deliver results for your salespeople and your business. This is not unlike the situation many sales leaders are finding themselves in.

Sales 99

Sales Coaching Telecommunications Accountability 99

AWS Machine Learning

AUGUST 26, 2024

At AWS, we are transforming our seller and customer journeys by using generative artificial intelligence (AI) across the sales lifecycle. Our field organization includes customer-facing teams (account managers, solutions architects, specialists) and internal support functions (sales operations).

Sales 109

Sales Accountability Feedback Metrics 109

Beyond Philosophy

SEPTEMBER 25, 2017

It only shows that a sale was completed (success!) A website with a high bounce rate, for example, might need different marketing copy or more appealing graphics. But in other contexts, it’s impossible to make real improvements in Customer Experience without taking customer emotions into account. But data can’t see this.

Big data 284

Big data Journey mapping Consulting Consulting 284

Totango

MAY 7, 2024

Both CS and Sales leaders agree: Retention is the #1 priority. Achieving higher retention requires close alignment between CS and Sales teams, yet 87% of CS and Sales leaders told us there’s significant room for improvement in their collaboration. But there’s a problem. Use your words Talk to each other!

Sales 100

Sales Upselling Metrics Accountability 100

aircall

OCTOBER 6, 2021

One of the best strategies for increasing engagement and retention is to refine your sales onboarding process. In this article, we’ll look at effective sales onboarding and how it can fundamentally improve the new hire experience for your sales professionals. Defining Effective Sales Onboarding.

Sales 117

Sales Scripts Best practices Feedback 117

Beyond Philosophy

DECEMBER 10, 2021

Moreover, with Net Promoter’s robust feedback, you know better what companies will succeed in the market. As a result, his stock portfolio tripled the market over the last decade. Reichheld also wanted it to be accounting-based because it is well regulated, and there are rules for measurement. Buy his book!

Airlines 273

Airlines Metrics SaaS Accountability 273

ShepHyken

NOVEMBER 24, 2017

technical, account, and payment issues first, followed by more minor concerns—and assign tickets to them. Take a look, for example, at Microsoft’s official Xbox Support Twitter account. You can also see if there have been previous interactions with the same customers, and how those were resolved, which could save you even more time.

Customer Service 225

Customer Service B2B B2C Accountability 225

Callminer

SEPTEMBER 23, 2020

“A good outbound sales script contains a strong connecting statement. ” – Grace Sweeney, 5 Outbound Sales Scripts You Can Adjust on the Fly , Copper; Twitter: @copperinc. “Do any of your top target accounts fall into the same industry or vertical? Aim to connect. Keep metrics in mind and up to date.

Best practices 182

Best practices Call Center Outbound sales Telemarketing 182

ShepHyken

NOVEMBER 29, 2019

By using social accounts for addressing all kinds of customer queries, companies are expanding their customer experience strategy. . Brands like Starbucks use their parent Twitter account to address complaints and generally talk to customers. Netflix has a dedicated Twitter account called NetflixHelps to respond to customer complaints.

Technology 272

Technology Customer Experience Complaint resolution Gamification 272

Callminer

FEBRUARY 23, 2021

Adapting to a shifting market means making changes to agent engagement processes , team cooperation, agent training and more, while maintaining a positive customer experience. Sales and service are being brought together as one. Companies can achieve this by segmenting their marketing campaigns based on consumer characteristics.

Call Center 376

Call Center Technology Banking Contact Center 376

Nicereply

MARCH 16, 2022

Some treat Customer Experience as a synonym to Customer Success, others see Success and Support as part of the CX team, and still, others prefer it reports into Sales as a way to increase upsells and renewals. She had a very unique solution to this structure: incorporating Sales into the Customer Experience team.

Sales 111

Sales Customer Experience Upselling Self service 111

AWS Machine Learning

DECEMBER 11, 2024

In the same spirit of using generative AI to equip our sales teams to most effectively meet customer needs, this post reviews how weve delivered an internally-facing conversational sales assistant using Amazon Q Business.

Sales 82

Sales Accountability APIs CRM 82

Integrity Solutions

APRIL 19, 2024

Mastering the human side of selling is key to sales success, but what does phrase that mean exactly? At its essence, humanizing the sales experience is really about personalization. The desire for a personalization in the sales experience has only grown in recent years. The same holds true across the sales-service continuum.

Personalization 101

Personalization Sales Scripts Contact Center 101