ProProfs Blog

DECEMBER 4, 2020

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. But lately, both customer service and marketing are working in unison, helping brands capture attention, generate more business and guide customers simultaneously. Netflix and chill? No, really.

Marketing 147

Marketing Customer Service Upselling Customer Support 147

ShepHyken

JUNE 8, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. On top of this, remember to acknowledge cultural differences between different markets and how this will affect a customer’s perception of your brand.

Customer Experience 156

Customer Experience Upselling Accountability Feedback 156

ChurnZero

SEPTEMBER 27, 2024

1: To hold customers accountable for outcomes, practice “proactive reactivity” Q: How do you hold customers accountable? Keishla : Accountability in business relationships is key. Product needs to time enhancements and communicate their rollout in order for sales and renewals team to leverage them in the market.

Best practices 52

Best practices Accountability Sales Feedback 52

ShepHyken

JUNE 7, 2021

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. How to Upsell and Cross-Sell (4 Best Practices) by Jared Atchison. Depending on how you promote your products or services, you may have to adjust your marketing strategies. That’s the famous McDonald’s upsell question.

Customer Service 346

Customer Service Customer centricity Government Upselling 346

ChurnZero

MAY 9, 2024

Time flies, accounts fall through the cracks, renewals get harder, and you miss upsell opportunities. In just 15 minutes of his CSM Appreciation Week tune-up mini webinar, Ryan showed us a three-step customer success outreach technique that’ll get you closer to hitting your accounts more regularly. What should I do?

Accountability 52

Accountability Upselling Coaching Best practices 52

ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. Their main arguments include: Humans are wired for reciprocity and Customer Success is best suited to make deposits and withdrawals from the “relationship account”. You need specialists. Amanda’s answer: Sales.

Upselling 98

Upselling SaaS Sales Accountability 98

Pointillist

MARCH 22, 2018

JetBlue has in the past made as much as an additional $140million in revenue through its upsell program called ‘Even More Space.’. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. In this post, I take a detailed look at: What is upsell and cross-sell?

Upselling 71

Upselling Analytics B2B B2C 71

CustomerSuccessBox

DECEMBER 13, 2018

Upselling strategies can improve your upsell rate drastically, leading to the financial growth of the company. However, we need to start with the basics before we can learn about upselling strategies. What does Upsell exactly mean? Depending on your product, you may provide better features, more accounts, etc.

Upselling 40

Upselling SaaS Feedback B2B 40

ClientSuccess

MARCH 2, 2021

This is especially true for Account Executives and Customer Success Managers – two roles that work extremely close with customers (and each other) and tend to be rolled into one when thinking about customer account management . Toolkit: Sales, Marketing & Customer Success Alignment Toolkit.

Accountability 62

Accountability Management Upselling SaaS 62

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

Totango

OCTOBER 30, 2024

With seemingly never-ending growth capital, organizational leaders focused almost exclusively on getting new customers—retention, upsell, and expansion would be handled by Customer Success. Assign ownership for expansion success You need someone who is accountable (and compensated) for expansion success.

Upselling 62

Upselling Sales Accountability SaaS 62

JustCall

FEBRUARY 28, 2020

Or, Are you looking for an Account Manager job description that can take you through your interview? Well, whether you yourself are going to take up the role of an Account Manager or you are looking out for hiring one. This blog post will give you a complete idea of an Account Manager job description.

Accountability 52

Accountability Management Finance Upselling 52

ShepHyken

DECEMBER 9, 2022

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. The ad highlights how easy it is to open a checking account with your institution. . Increased cross-selling and upselling opportunities .

Sales 314

Sales CRM Contact Center Customer retention 314

CustomerSuccessBox

JUNE 12, 2021

Although these two key roles sound similar, some strict lines differentiate between an Account Manager (AM) and a Customer Success Manager (CSM). Who is an Account Manager? An account manager is, usually, the single point of contact between the company and the customer. Account management vs Customer Success (CS).

Accountability 52

Accountability Management SaaS Upselling 52

Education Services Group

NOVEMBER 25, 2019

Instead, they’re simply “rebranding” their Account Managers as Customer Success Managers with little to no training or transition. Customer Success and Account Management Serve Different Purposes. The main purpose of an Account Manager is twofold. In general, Account Managers are in a sort of “standby” position.

Accountability 59

Accountability Management Upselling Sales 59

ChurnZero

JULY 9, 2020

Does your marketing often drop the L-bomb? Entire marketing budgets are devoted to their infinite pursuit and persuasion. But if you’re like most companies, when it comes to attracting your customers, the only thing your marketing’s dropping is the ball. The Forgotten CSM: Customer Success Marketing.

SaaS 64

SaaS Marketing Upselling Chief Customer Officer 64

SmartKarrot

DECEMBER 2, 2022

It is money earned after the original purchase and obtained through upselling, cross-selling , and renewals to your current clientele. Upselling is a sales strategy used to convince clients to buy a more costly, upgraded, or premium variant of the selected product/ service or other add-ons to close a larger deal. Cross-sell.

Upselling 21

Upselling Management SaaS Benchmark 21

Totango

MAY 7, 2024

By our math, that means nine out of 10 revenue-accountable leaders need a hand getting on the same page as their fellow go-to-market (GTM) counterparts. If CS doesn’t have commercial conversations with healthy customers, they’re not setting Sales up to re-enter the conversation and potentially upsell.

Sales 100

Sales Upselling Metrics Accountability 100

Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Now more than ever, winbacks, upsells, renewals, referrals, and feedback cannot be passive items on a checklist. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies. It’s a way of thinking. Talk as often as you can.

Customer centricity 79

Customer centricity SaaS Marketing Enterprise 79

ClientSuccess

OCTOBER 2, 2019

We often hear the roles of Customer Success Manager (CSM) and Account Manager (AM) used interchangeably. The ultimate difference between a Customer Services Manager and an Account Manager is both in their area of concentration and how each target their customers. . Let’s talk about Account Managers first.

Accountability 47

Accountability Management Upselling SaaS 47

ClientSuccess

JUNE 17, 2019

In today’s world of SaaS customer success, most CSMs and/or Account Managers are held to some sort of revenue goal. Whether that revenue comes from an upsell, cross-sell, expansion, or something else, it’s still new revenue attributed to the customer. This is what’s commonly known as joint account planning.

Accountability 42

Accountability Upselling SaaS Feedback 42

JivoChat

JUNE 9, 2021

Today’s world of digital marketing is robust and diverse. This means marketers have all kinds of resources at their fingertips and can connect with customers and manage relationships on a variety of channels. One technology leading the way online is chatbot marketing. What is Chatbot Marketing?

Chatbots 52

Chatbots Marketing Upselling Surveys 52

JustCall

NOVEMBER 24, 2022

For sales intelligence, market size is also important. With the proper use of tools, a sales and marketing intelligence system keep you up-to-date on the behavior of your prospects, so you can act to close the deal. Savvy sales and marketing people know that making a sale should not be the end of a relationship. Better Focus.

Sales 52

Sales Marketing B2B CRM 52

SmartKarrot

NOVEMBER 3, 2022

Account Based Marketing: ABM and Account Based Selling: ABS, are both required to achieve growth and profitability targets. Defining Account Based Marketing and Account Based Selling. Understanding the relationship between Account Based Marketing (ABM) and Account Based Selling (ABS) is important.

Accountability 10

Accountability Marketing B2B Upselling 10

Totango

JULY 1, 2022

In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement. Other important loyalty metrics include subscription renewal rate , churn rate, upsell rate, and customer lifetime value.

B2B 110

B2B SaaS B2C Upselling 110

Totango

JULY 5, 2022

Make the Most of Upsell Opportunities. Upsells are the result of the growth a customer has enjoyed because of your commitment to delivering lifetime value. By utilizing a customer success software, you will be able to have deeper insight into your customers’ businesses and recognize when upsell opportunities present themselves.

Upselling 101

Upselling CRM Best practices Accountability 101

Education Services Group

JULY 28, 2019

You wouldn’t ask your accountant for help with child care. If you’re not sure where to start, remember that there are massive resources within your company: any sales, marketing, or support team worth their salt has done significant legwork on building out buyer personas, customer profiles, and addressable pain points.

Accountability 40

Accountability Journey mapping Marketing Upselling 40

Totango

AUGUST 16, 2022

Identifying customers in the market for upsell offers and referral invitations. For example, you can use automated monitoring of client accounts to track user adoption rates. Highly active customers and satisfied users may be open to renewing and purchasing upgrades or additional upsell products.

Customer retention 102

Customer retention Upselling CRM SaaS 102

Totango

AUGUST 9, 2022

This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. Ideal profile fit: such as using a scoring system to rate marketing and sales prospects based on an inclination to buy. Customer needs and wants.

Best practices 103

Best practices B2B Journey mapping Upselling 103

Totango

NOVEMBER 23, 2021

This, in turn, makes it difficult to intervene with customers who are at risk of churn, as well as challenging to spot upsell opportunities. Your Upsells Are Going Down. Look for a CS platform that lets you spot emerging upsell opportunities as well as customers at risk of churn. Your Escalations Are Going Up.

Upselling 94

Upselling CRM Revenue potential Feedback 94

Totango

DECEMBER 20, 2023

Mid-market business leader in computer & network security Why customer success leaders love Totango Effective cross-functional collaboration is a defining attribute of any rising customer success team and another reason our users recognize Totango as a software leader. These actions lead to increased efficiency and time savings.

Enterprise 111

Enterprise Customer centricity Benchmark Upselling 111

ChurnZero

JUNE 15, 2023

Companies can use this insight to improve product offerings and make more informed decisions about product development, sales, and marketing strategies. It’s like I’m managing your account, but I’m not able to truly manage it at the same time because I don’t have that visibility into product usage.

Accountability 96

Accountability Upselling Analytics Metrics 96

Totango

MARCH 29, 2022

By having valuable customer data attributes and signals available with real-time visibility in one platform, sales and marketing teams can confidently take action with the most relevant messaging for customers. How Mapping Customer Journeys with Data Helps Marketing + Sales Teams . Allow Automation to Scale Customer Engagements.

Customer advocacy 97

Customer advocacy Upselling Accountability Sales 97

SmartKarrot

OCTOBER 5, 2023

Account mining, or the practice of deepening relationships with existing customers to upsell or cross-sell, is the gold standard for sustained business growth. Let’s delve into this strategic playbook to maximize revenue through account mining. Let’s delve into this strategic playbook to maximize revenue through account mining.

Accountability 10

Accountability Upselling Journey mapping Feedback 10

Totango

MAY 17, 2021

Tracking this alerts you to churn risks as well as upsell opportunities, empowering you to take appropriate action. It can also be considered in terms of account activity. A highly engaged customer may be in the market for an upsell offer. Account growth rates. Why Manage Product Engagement? Product adoption.

Management 62

Management Upselling Metrics Accountability 62

ChurnZero

DECEMBER 7, 2023

With nearly 50% of their capacity spent on smaller accounts that accounted for around 10% of revenue, Smokeball ’s onboarding team felt overworked, and struggled to drive the most value during the onboarding process. Renewal / Expansion Hero: TruVideo Driving upsells and awareness with engaging in-app content.

Upselling 52

Upselling Accountability Sales Marketing 52