Totango

MAY 23, 2019

When your goal is to grow your customer’s business, upselling becomes a means, not an end. Upsells are the result of the growth a customer has enjoyed because of your commitment to delivering lifetime value. It’s also worth noting that up to 70% of revenue in a subscription business comes from existing customer renewals and upsells.

Upselling 78

Upselling Customer centricity Enterprise Metrics 78

ChurnZero

JANUARY 9, 2025

Companies that do not map customer journeys lose 15-20% of potential revenue growth as they fail to identify and act on conversion and upselling opportunities. here is a guide for three areas to focus on as your go-to-market teams map the customer experience and hold each other accountable for its successful execution.

Journey mapping 52

Journey mapping Marketing Upselling Education 52

ShepHyken

SEPTEMBER 20, 2019

Customer Success / Account Management – Outside of support, this team interacts with customers the most frequently. It’s also not uncommon for other departments such as Sales, Onboarding, and Marketing to have access to support software as well. One way to do this is by creating content on an internal collaboration solution.

B2B 281

B2B Customer Support CRM B2C 281

ChurnZero

OCTOBER 16, 2020

Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. Their main arguments include: Humans are wired for reciprocity and Customer Success is best suited to make deposits and withdrawals from the “relationship account”. You need specialists. Amanda’s answer: Sales.

Upselling 98

Upselling SaaS Sales Accountability 98

ShepHyken

JUNE 8, 2023

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. On top of this, remember to acknowledge cultural differences between different markets and how this will affect a customer’s perception of your brand.

Customer Experience 156

Customer Experience Upselling Accountability Feedback 156

ChurnZero

JANUARY 31, 2025

But it doesnt know that this is a healthy customer whom you intend to upsell next quarter. You still have to do the work to uncover whether a CSP has actually invested in AI or is just marketing it. The CSP should be doing things for you: writing emails, summarizing account histories things that are actionable.

Upselling 97

Upselling Engineering Enterprise Marketing 97

Callminer

FEBRUARY 23, 2021

Adapting to a shifting market means making changes to agent engagement processes , team cooperation, agent training and more, while maintaining a positive customer experience. Also, agents with insight into how customers have interacted with sales teams have increased upsell and cross-selling opportunities.”

Call Center 376

Call Center Technology Banking Contact Center 376

ChurnZero

MARCH 14, 2025

And, on the flip side, what value does customer success bring to their sales counterparts as part of the broader go-to-market team? Will CSMs struggle to maintain a customer-first mindset and spend all their time on upsells, rather than learning about their big picture goals and helping them navigate the path to get there?

Upselling 52

Upselling Sales Customer retention Consulting 52

CSM Magazine

MARCH 6, 2025

Offer Guest Checkout Dont force new customers to create an account to make a purchase. Personalized Emails Shopify integrates with email marketing tools, such as Klaviyo, to send customized emails showcasing relevant products, order updates, or special offers.

Abandon rate 52

Abandon rate Upselling Construction Feedback 52

ShepHyken

MAY 25, 2018

Marketing has always been about pushing products, and service has been about solving problems, but that’s an outdated outlook. But when they’re in the market for a new product, next-best action guarantees you don’t miss a great chance to upsell just because the customer is interacting in a traditional service channel, like the call-center.

Call Center 185

Call Center Customer retention Advertising Upselling 185

Outsource Consultants

FEBRUARY 25, 2025

This data (when properly analyzed) can inform product development, marketing strategies, and overall business decisions. Master the Art of Upselling and Cross-selling Upselling and cross-selling are powerful techniques that can boost your ecommerce sales significantly. How can a call center increase my e-commerce sales?

Call Center 67

Call Center Sales outsourcing Technical Support 67

CustomerSuccessBox

APRIL 27, 2022

Upselling is crucial for any B2B SaaS business. So, having B2B SaaS upselling strategies is vital for your business growth. If yes, then it might be time to set the ball rolling for an ‘Upsell’ conversation. Putting an upsell plan in place, knowing the strategies, etc. Why are B2B SaaS upselling strategies important?

Upselling 52

Upselling B2B SaaS Feedback 52

ChurnZero

NOVEMBER 26, 2024

Understanding the salary budget for the role based on responsibilities, the current market, and level. Primary Responsibilities: Cultivate and maintain deep relationships with approximately 50 mid-market and enterprise customers generating a combined annual recurring revenue of $3 million. Let’s go back to our CSM role as an example.

SaaS 52

SaaS Upselling Enterprise industry standards 52

ClientSuccess

MARCH 2, 2021

This is especially true for Account Executives and Customer Success Managers – two roles that work extremely close with customers (and each other) and tend to be rolled into one when thinking about customer account management . Toolkit: Sales, Marketing & Customer Success Alignment Toolkit.

Accountability 62

Accountability Management Upselling SaaS 62

ShepHyken

JULY 1, 2022

Over time, the AR category is likely to account for a considerable revenue share. Optimized marketing effectiveness across engagement points . Improved operational efficiency with faster time to market . Grow revenues & increase sales through upselling & cross-selling . Building marketing content .

Airlines 191

Airlines Upselling Customer Experience Chatbots 191

CSM Magazine

JANUARY 28, 2025

Drives Upsells and Cross-Selling Opportunities Educated customers are more aware of how your offerings align with their needs, making them more open to upgrading or trying complementary products. This ensures that customers can fully adopt and integrate your product into their workflow.

Education 52

Education Upselling SaaS Self service 52

Integrity Solutions

MARCH 11, 2025

Increased competition, shifting customer expectations, market volatility and other uncertainties mean there is always both an opportunity and a need to keep improving performance—among individual sellers and at the sales team level—to drive higher revenue, build stronger customer relationships and gain more market share.

Sales 52

Sales Metrics CRM Coaching 52

Totango

JULY 1, 2022

In a B2B SaaS context, SaaS customer loyalty is expressed primarily through actions like subscription renewals, upsell purchases, referrals and product engagement. Other important loyalty metrics include subscription renewal rate , churn rate, upsell rate, and customer lifetime value.

B2B 114

B2B SaaS B2C Upselling 114

ChurnZero

MARCH 24, 2025

Maybe you have the data somewhere – engagement metrics are in the marketing automation platform, sales lives in the CRM, product usage data lives in your own application, the list goes on. Limiting tasks and assignments to date ranges in a marketing or sales system (instead of task creation based on behavioral data points).

Technology 52

Technology CRM Engineering Finance 52

Totango

JULY 19, 2021

In a 2021 survey performed by Totango, 43% of respondents reported spending more than 50% of their time working with marketing and 56% of respondents said they spend more than 50% of their time working with service and support teams. If you only check in with customers weekly or monthly, one representative can handle many accounts.

Upselling 126

Upselling Feedback Customer advocacy Surveys 126

Totango

JULY 5, 2022

Make the Most of Upsell Opportunities. Upsells are the result of the growth a customer has enjoyed because of your commitment to delivering lifetime value. By utilizing a customer success software, you will be able to have deeper insight into your customers’ businesses and recognize when upsell opportunities present themselves.

Upselling 104

Upselling Best practices CRM Accountability 104

Totango

AUGUST 9, 2022

This type of customization provides customers with better service while yielding better results for B2B teams working in marketing, sales, customer service, and customer success. Ideal profile fit: such as using a scoring system to rate marketing and sales prospects based on an inclination to buy. Customer needs and wants.

Best practices 106

Best practices B2B Journey mapping Upselling 106

Totango

AUGUST 16, 2022

Identifying customers in the market for upsell offers and referral invitations. For example, you can use automated monitoring of client accounts to track user adoption rates. Highly active customers and satisfied users may be open to renewing and purchasing upgrades or additional upsell products.

Customer retention 106

Customer retention Upselling CRM SaaS 106

Totango

NOVEMBER 23, 2021

This, in turn, makes it difficult to intervene with customers who are at risk of churn, as well as challenging to spot upsell opportunities. Your Upsells Are Going Down. Look for a CS platform that lets you spot emerging upsell opportunities as well as customers at risk of churn. Your Escalations Are Going Up.

Upselling 98

Upselling CRM Revenue potential Feedback 98

Totango

MAY 7, 2024

By our math, that means nine out of 10 revenue-accountable leaders need a hand getting on the same page as their fellow go-to-market (GTM) counterparts. If CS doesn’t have commercial conversations with healthy customers, they’re not setting Sales up to re-enter the conversation and potentially upsell.

Sales 103

Sales Upselling Metrics Accountability 103

Beyond Philosophy

FEBRUARY 3, 2022

Framing this situation in terms of Naïve to Natural, a Naïve or Transactional company would start the operational process to get the customer serviced, probably by asking for an account number. They want to upsell, cross, sell, whatever. It is also essential to determine how the different moments in an experience make customers feel.

Journey mapping 195

Journey mapping Customer centricity Consulting Consulting 195

Nicereply

MARCH 16, 2022

Some treat Customer Experience as a synonym to Customer Success, others see Success and Support as part of the CX team, and still, others prefer it reports into Sales as a way to increase upsells and renewals. During that time, we noticed that the live chat market was growing increasingly competitive. What a fantastic model!

Sales 111

Sales Customer Experience Upselling Self service 111

Pointillist

SEPTEMBER 10, 2020

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. A common RTIM use case is the dynamic updating of offers on a website.

Personalization 128

Personalization Interactive Voice Response Enterprise Upselling 128

CCNG

OCTOBER 19, 2022

Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. Oracle, 2018) Optimizing customer experience is the most exciting opportunity for 19% of businesses, ahead of data-driven marketing that focuses on individuals (16%) and content marketing (14%). Only 8% of their customers agreed.

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

Totango

MARCH 29, 2022

By having valuable customer data attributes and signals available with real-time visibility in one platform, sales and marketing teams can confidently take action with the most relevant messaging for customers. How Mapping Customer Journeys with Data Helps Marketing + Sales Teams . Allow Automation to Scale Customer Engagements.

Customer advocacy 101

Customer advocacy Upselling Accountability Sales 101

ChurnZero

MARCH 4, 2021

New resources to help market-leading Customer Success platform expand its ecosystem, team, and product development capabilities. The investment will be used to support ChurnZero’s mission to drive Customer Success throughout subscription businesses, helping them to drive adoption, expand accounts, and fight churn.

Upselling 98

Upselling Accountability Marketing Metrics 98

Totango

AUGUST 23, 2022

In terms of the customer lifecycle, touchpoints may occur at any point during an interaction with your brand, including: Pre-sales, starting with a prospect’s first marketing touch. Thus, customer journey touchpoints may occur anywhere in the marketing, sales and support processes. Making upsell offers. Customer service.

B2B 122

B2B Journey mapping SaaS Upselling 122

CustomerSuccessBox

JUNE 5, 2019

A SaaS customer goes through acquisition, onboarding, retention, and upsell. Ultimately, you have to identify unmet needs so that you can upsell / cross-sell. At each stage, you need some kind of a health score to evaluate the status of the account and decide how you would engage with the account to take it ahead in the journey.

Best practices 89

Best practices SaaS Accountability B2B 89

Quality Contact Solutions

AUGUST 20, 2021

Established by the American Institute of Certified Public Accountants (AICPA), the SOC 2 examination is designed for organizations of any size, regardless of industry and scope, by ensuring the personal assets of their potential and existing customers are protected.? A-LIGN????.

Call Center 98

Call Center Telemarketing outsourcing B2C 98

ProProfs Blog

SEPTEMBER 28, 2018

After all, no one in the competitive market can afford to lose its customers. Sue Duris Director of Marketing & CX at M4 Communications, Inc. Is C-3PO going to be able to upsell a customer on another product/service your company makes because of his positive interactions with them? Must Read : Why you should use live chat ?

B2B 159

B2B Chatbots Upselling Interactive Voice Response 159

ClientSuccess

MARCH 9, 2020

As part of this mission, customer success managers (CSMs) are responsible for the ongoing ‘success’ of a customer account. These are often hard numbers that executives can easily measure or account for. Amazing customer experiences often lead to recommendations and testimonials, which in turn usually mean an account renewal or upsell.

Customer Experience 97

Customer Experience Upselling Accountability SaaS 97