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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. How Mental Accounting Works. We have written about Mental Accounting before.

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It’s all about context stupid! Why most businesses fail to take this into account

Beyond Philosophy

They were asking for the account number right off the bat. The senior managers thought customers would be ready to present their account numbers upon getting through the call center queue. The quicker the call center employee had the account number, the faster they could resolve the issue and have their employee process another call.

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Guest Post: Here Are The Do’s & Don’ts of Social Media Customer Service

ShepHyken

Does your social media specialist have the autonomy to answer FAQs, or will there be a different point person? It’s one thing to not interact with spammy accounts, it’s another thing to completely avoid confrontation on social media. Don’t engage with spam accounts . That takes answering some of the questions below: .

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A Glimpse To The New Trends In Humanizing Technology

Beyond Philosophy

Not only can we have a blow by blow account of what our friends and family are up to, but we can also see what they had for dinner. He also sees a future where brands interact with people as if the brand was a person. Social media has changed many things about our lives. We can even see what friends of our friends had for dinner.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

Inspire personal accountability in the workplace. Scale your customer success program without losing that personal touch. In this webinar, you will learn to: Build a customer-centric culture. Break down organizational silos, creating a “one organization” mentality. Build “walk-through-fire” customer AND employee loyalty.

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Shocking! Yahoo’s data breach

Beyond Philosophy

If you aren’t sure this is true, then ask yourself: would I open a Yahoo email account today? It’s because 500 million of Yahoo’s account users’ names, email addresses, telephone numbers, birth dates, scrambled passwords, and security questions are in the wind. That your personal contact information is safe and secure?

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5 rules for building an incredible brand relationship with your customers!

Beyond Philosophy

Nevertheless, we treat them as if they’re an entity, almost human-like, and we form something close to a personal connection with them. Forming an attachment is vital, here, establishing an Emotional Bank account. You have these accounts with people in your lives, and they make deposits and withdrawals in them all the time.

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Everyone Is Accountable and Responsible for a Great Customer Experience!

Speaker: Bryan Horn, Founder, CS Solutions

Further and further down the rabbit hole you fall, and each time you're transferred, the waiting room music plays longer and longer, and the person at the end of the line knows less and less about you and your problems. After the call, you've probably popped a blood vessel. Examples of both HORRIBLE and FANTASTIC customer interactions.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Personalizing messages to your priority accounts. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Reviewing, reporting, and refining for better results.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.