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Guest Post: How Can PR Crisis Management Shape Customer Experiences?

ShepHyken

This week we feature an article by David Tattersall, Head of Client Relations at Handpicked Accountants , an online network housing the best-performing accountants across the UK. Social media is a powerful tool that can encourage customers to acknowledge a job well done. Separate technical support from core marketing accounts.

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This Is One of The Most Powerful Marketing Tools: Peoples’ Aversion to Loss

Beyond Philosophy

My unsubscribing experience included a detailed accounting of all the features to which I would no long have access—in bold, red typeface. The post This Is One of The Most Powerful Marketing Tools: Peoples’ Aversion to Loss appeared first on CX Consulting. Click here to learn more. How can we help?

Marketing 210
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Guest Post: Your Guide To Building Customer Loyalty in 2023 (With Tools)

ShepHyken

He writes about the strategies and tools to build customer loyalty. Integration with over 4000 applications, including CRMs like Salesforce, sales and automation tools like Zapier and Workato, and HR tools. Pricing Experience a 14-day trial period with Beaconstac’s static QR Codes.

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FOMO is a Powerful Marketing Tool. Are You Making the Most of It?

Beyond Philosophy

FOMO, or fear of missing out, is a powerful marketing tool. In addition to being the subject of several research projects in psychology, it’s also a powerful marketing tool—if you know how to leverage it. The post FOMO is a Powerful Marketing Tool. I witnessed the ubiquity of FOMO while watching the latest Avatar movie.

Marketing 195
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software. How is AI changing workflows and driving functionality?

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Guest Post: Here Are The Do’s & Don’ts of Social Media Customer Service

ShepHyken

You can use a variety of project management tools for keeping this workflow organized in a single space. . It’s one thing to not interact with spammy accounts, it’s another thing to completely avoid confrontation on social media. Don’t engage with spam accounts . Layout a customer service workflow before implementing it.

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Guest Post: How to Design a Customer Success Program That Works

ShepHyken

Account management Offer workshops on relationship-building, active listening, and consultative selling for identifying upsell or cross-sell opportunities. Encourage shadowing experienced account managers who can disseminate their best tips and tricks. Regularly update training materials based on customer feedback.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Without it, you can’t find and reach your target accounts. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine.

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Top 5 Things to Look For in a Workforce Optimization Solution

Speaker: Vicki Herrell, Executive Director, SWPP, & Steve Kosiba, Product Marketing Manager, Genesys

Even the most powerful tools become simple to use. And smooth communications with operations staff and accountability to plan become your daily reality. You will also learn: Must-have tools, analytics and functionality that benefit contact centers and/or HR departments.

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The Employee Factor - Perfecting Your CX From Within

Speaker: Dennis Snow, President, Snow & Associates

This webinar will provide you with strategic tools that can be used to raise the bar of service throughout your organization. Inspire personal accountability in the workplace. In this webinar, you will learn to: Build a customer-centric culture. Break down organizational silos, creating a “one organization” mentality.