article thumbnail

Guest Blog: Stop Wasting Money!

ShepHyken

If you cannot take care of the customer, it doesn’t pay to advertise! One of the key places they waste money is on their advertising. . Each week businesses spend thousands on direct mail, local paper advertising, posters and even local sport sponsorship. So save yourself money and stop advertising! Shep Hyken .

article thumbnail

How Small Things Have Big Influences on Customer Behavior

Beyond Philosophy

Subliminal Advertising is a Non-Conscious Non-Starter. Have you ever heard the story about how in 1957 researcher, James Vicary, added subliminal advertising into a movie about eating and drinking concessions and it causes snack sales to soar? Subliminal advertising is good for one thing Customer-Experience related.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Ways to Advertise Your Property Management Business

Ambs Call Center

In today’s competitive property management industry, finding effective advertising strategies for property management companies can feel like an uphill battle, especially when everyone’s trying for attention online. Are you a property owner or manager struggling to fill vacancies and connect with the right tenants?

article thumbnail

Amazing Business Radio: Jeff Toister

ShepHyken

Advertising is making a promise to your customers. Advertising helps set the customer’s expectation on the promises that brands are willing to deliver.” . Shep’s definition of amazement is simply being better than average all the time. I t sets the expectations for your customers. . A customer doesn’t buy a product or service.

article thumbnail

Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

How does paid advertising compare to WOM in driving results? Another key finding was, rather astoninshingly, that an offline WOM impression drives at least five times more sales than a paid advertising impression. How does WOM amplify and cascade marketing initiatives? How do offline WOM and online WOM compare?

Marketing 398
article thumbnail

If You Want Customers to Say Yes, Try THIS

Beyond Philosophy

There are several theories surrounding communication and advertising. Another school of thought, however, favors long-form advertising or high-engagement communication. There’s one idea to grab people’s attention and message quickly because people are distracted with short attention spans, which is true.

article thumbnail

The Fundamentals Of Effective Marketing Communications

Beyond Philosophy

Some people confuse marketing and advertising. They are not, but advertising and its related communication is a crucial part of what marketing does. Advertising is where your organization communicates with the customer. We talked about advertising and communication in a recent podcast.