Beyond Philosophy

OCTOBER 4, 2019

Some people confuse marketing and advertising. They are not, but advertising and its related communication is a crucial part of what marketing does. Advertising is where your organization communicates with the customer. We talked about advertising and communication in a recent podcast.

Marketing 62

Marketing Advertising Education Consulting 62

Beyond Philosophy

MAY 8, 2017

In the case of Red Bull, the brand has built a consistent global personality not only through its unique advertising, but also by its involvement in some of the more extreme and unusual sports, like street luge, full-contact ice-skating and the ever-popular Red Bull Flight Day.

Customer Experience 352

Customer Experience Advertising Customer emotions Consulting 352

Beyond Philosophy

SEPTEMBER 29, 2015

As Ad Blocking pushes online advertising to the brink of irrelevancy, it’s important to appreciate how the User Experience (UX) provides an integral link to Customer Experience (CX). Digital advertisers don’t want to pour large percentages of their budgets into a medium that won’t reach eyeballs.

Advertising 348

Advertising Wireless Consulting Consulting 348

Beyond Philosophy

SEPTEMBER 27, 2019

There are a lot of people that do not know the difference between Marketing and Advertising. Marketing is deciding what you are going to say; Advertising is saying it. In other words, the marketing communications in your advertising should show that you know who you are saying it to—and why.

Marketing 268

Marketing Advertising Scripts Consulting 268

Beyond Philosophy

SEPTEMBER 11, 2017

The simple truth is, yes, you can use that data to come up with more targeted advertising, more seemingly personalized marketing, and so on, but where you will stand out is when you use that data to create a positive customer experience instead. 2 – Make it easy for your customer to contact you.

Advertising 384

Advertising Consulting Consulting Government 384

ShepHyken

MAY 16, 2023

They entice you with marketing messages, advertising, and anything else that could tip the scale to move a customer from thinking about buying to actually making the purchase. Marketing messages and advertising campaigns create credibility.

Customer Service 306

Customer Service Advertising Sales Marketing 306

ShepHyken

MAY 10, 2022

Shep Hyken interviews Dennis Yu, CEO BlitzMetrics and author of The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes! Advertise on TikTok. The price to advertise TikTok is about 1/4 of what it is on Facebook because the supply is higher than the demand. This might change in a year.

Advertising 245

Advertising B2B Accountability Marketing 245

Steve DiGioia

JULY 16, 2020

Not the kind that gets you the corner office, a big expense account, or stock options; I’m talking about the kind you use to advertise and spread the word about your business. Promoting your business, and the print, internet and radio advertising used, will build a foundation for your future success.

Advertising 235

Advertising Accountability Marketing 235

ShepHyken

FEBRUARY 7, 2018

It drives me a little crazy when I receive an advertisement in the mail from my cable TV or phone company offering me an incentive to sign up with them. So, when advertising and promoting to new customers, consider the message you are sending to existing customers.

Advertising 296

Advertising Customer Service Marketing 296

ShepHyken

MARCH 12, 2024

These interactions include advertising, websites, people-to-people, and more. Manage Every Moment: I have always been a huge fan of Jan Carlson’s Moments of Truth concept, in which every interaction a customer has with a company is an opportunity for them to form an impression.

Personalization 393

Personalization Advertising Feedback Customer Service 393

ShepHyken

JUNE 4, 2019

A company’s brand is not determined by first impressions and advertising alone. Social media puts control into the hands of the customers, which can create problems when customers use social media as a megaphone to advertise their issues with a company.

Advertising 295

Advertising Marketing Analytics Sales 295

ShepHyken

MARCH 30, 2021

Top Takeaways: While it is an age-old adage that word of mouth is the most powerful advertising, many companies have not yet embraced this wonderful opportunity. Many hoteliers (and businesses in general) spend a fortune on advertising and little to no investment of time or energy in inspiring empowering their team to top performance.

Advertising 284

Advertising Marketing Feedback Customer Experience 284

ShepHyken

FEBRUARY 23, 2021

Quotes: “Advertising that you’re an accessible company that wants to open their doors to everybody, is a positive message that will increase your brand reputation and help ensure that every customer has a positive experience shopping with you.”.

Morale 71

Morale Advertising Surveys Technology 71

Beyond Philosophy

OCTOBER 1, 2015

However, if you meet their simple demands, they reward you with word of mouth advertising, the gold standard for Brands. The fact is, Customers are demanding—getting more so all the time—and they are demanding simple experiences. So adding simple to your CES is paramount for brands today.

Customer Experience 408

Customer Experience Morale Advertising Consulting 408

Beyond Philosophy

NOVEMBER 2, 2016

I expected to pay the advertised rate, and now I’m being charged more than that. I’ll gladly pay a resort fee for the luxury of beach cabanas, beachside towels and complimentary bicycles while I’m on vacation. But when I’m charged a “resort fee” to cover parking and an ordinary swimming pool, it feels a little like bait and switch.

Advertising 419

Advertising Consulting Consulting Customer Experience 419

Beyond Philosophy

FEBRUARY 5, 2015

Every aspect of a company’s offering – customer service, advertising, packaging, billing, products, etc. – These companies, and their employees, are also invariably quite disciplined and well-trained in the why’s and how’s of customer experience. are all thought out for consistency.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

ShepHyken

AUGUST 17, 2022

He also discussed how Moments of Truth went beyond employee interactions, such as the impressions from advertising, cleanliness of the planes and more. . He had plenty of examples of how various interactions passengers had with the airline’s employees created an experience that made them want to return and do business again.

Airlines 342

Airlines Advertising Customer Service Management 342

ShepHyken

SEPTEMBER 10, 2021

Reality: There is seldom a gap between what is digital advertising and offline sales. . Companies build high customer expectations through innovative advertising and word-of-mouth. But when over-promising in advertising does not match the actual deliverables, it creates customer service gaps. .

Customer Experience 264

Customer Experience Advertising Employee engagement Customer centricity 264

CSM Magazine

MARCH 24, 2025

Advertising that announces that you have quality products and good prices will do thatonce. Replacing them will cost you much more in marketing and advertising than it would cost you to trust your employees to solve their problems and complaints. Attracting customers is relatively easy.

Advertising 89

Advertising Customer Service Marketing Technology 89

ShepHyken

NOVEMBER 16, 2016

Marketing appears to be about putting something out there, an advertisement, email campaign, promotion, etc., Some say it’s about lead generation, creating demand, building relationships and engagement. I like that last word, engagement. Here’s a thought. that will hopefully pull in business. Engagement is about interacting and attraction.

Marketing 335

Marketing Customer Experience Advertising Sales 335

ShepHyken

APRIL 23, 2024

They look good on the outside, with amazing marketing and advertising, a beautiful website, a beautiful building, etc., Regardless, it made me think that what looks good on the outside may not be so good on the inside. Unfortunately, there are businesses that fall into the same category as my friend’s automobile.

Customer Experience 349

Customer Experience Advertising Feedback Engineering 349

ShepHyken

JUNE 2, 2021

Walmart was bigger and spent more on advertising. Instead, think about how to coexist. I’ll put it in retail terms. Before the Internet, Walmart was like Amazon. It built stores near small independent retailers. The local retailer had a choice. This way, they could coexist.

Advertising 349

Advertising Customer Service 349

Beyond Philosophy

JULY 25, 2020

It starts with advertising messages and package design, but other things along the way affect the purchase also. Customers think they decide for themselves, and they do, but they don’t control everything that leads to that decision. The design of your experience has an enormous influence on how people decide to take action.

Advertising 393

Advertising Sales Consulting Consulting 393

ShepHyken

MARCH 27, 2019

Well, a smart manager realized he had to change this problematic reputation, so Home Depot started advertising that the lines would never be longer than five minutes. The parking lots were jammed, and the lines were long – so long that it prompted a local news station to come out and report on how long the lines were. Problem solved.

Advertising 335

Advertising Customer Service Management 335

Beyond Philosophy

SEPTEMBER 7, 2015

You don’t need to pay for advertising in newspapers or billboards. With a strong website, optimized with the right words and phrases, a small business can make a big presence. Another benefit to social media is cost. Actually it’s the lack of cost. You don’t need to hire a media company to buy airtime on radio and television.

Advertising 416

Advertising Engineering Consulting Consulting 416

Beyond Philosophy

JULY 26, 2024

Traditionally, advertising professionals crafted detailed fictional personas, like an imaginary friend from childhood. As we conclude the Masterclass Series about the intricate world of Customer Experiences and the myriad factors that shape customer behavior from a behavioral science perspective, today’s episode pulls everything together.

Advertising 221

Advertising Customer Experience Construction Marketing 221

Beyond Philosophy

DECEMBER 25, 2017

Ad agencies know the power of emotions in advertising. However, that same emotional engagement isn’t as prevalent when you arrive at the experience you saw advertised. Why You Love Super Bowl Ads but Hate Shopping! Never is that skill more on display than during the Super Bowl. Beware: Hidden Influences That Dictate Your Success.

Advertising 297

Advertising Entertainment Customer emotions Customer Experience 297

ShepHyken

NOVEMBER 23, 2021

He manages and directs global UPS Capital Digital Marketing and Digital Properties, Channel Marketing, Business Intelligence, Product Development, Communications and Advertising, and International Field Marketing teams. Supported rebranding of core digital offering and proposition. Shep Hyken is a customer service and experience expert,?

Advertising 331

Advertising Marketing Surveys Sales 331

ShepHyken

OCTOBER 19, 2022

But it wasn’t long before the hype that came from the marketing and advertising fell short. The company marketed the car as “an appliance” for people who wanted a no-frills basic car to get them from point A to Point B. . For example, one of Yugo’s TV commercials claimed the car “… will defeat competitors. Reliability is its second name.

Automotive 316

Automotive Advertising Engineering Feedback 316

ShepHyken

OCTOBER 2, 2020

The usage goes far beyond personalized advertisement or targeting. Special equipment can analyze a customer’s mood and adjust on-site advertisements and music to match his inner state. Identify Events or Special Occasions. You have a chance to get to know when customers like to shop and why they do that. Now they can do more.

Advertising 256

Advertising Big data Healthcare Personalization 256

Beyond Philosophy

FEBRUARY 2, 2015

Of course, you’d better make sure that the Customer Experience they have when they get there is as advertised. It gives your brand promise a foundation built on good memories. From there, you can build the brand to attract them to your business. Apple’s new Holiday ad is heartwarming; it’s also genius (punny!).

Marketing 416

Marketing Customer emotions Consulting Consulting 416

ShepHyken

AUGUST 23, 2022

They start with branding, advertising, learning about the organization, getting on board the buying experience, payment, and all the other interactions the customer has with the organization. Top Takeaways: Customer loyalty is based on the customer’s emotional connection with the company.

Journey mapping 316

Journey mapping Advertising Consulting Consulting 316

ShepHyken

DECEMBER 12, 2018

Jimmy John’s Gourmet Sandwiches is a typical sandwich shop that delivers, but what makes them different – and what they advertise – is how fast they deliver. They are not known for having cushy first-class seats and meal service. In their words, they are Freaky Fast. So, what makes you different? Is it obvious?

Banking 317

Banking Airlines Benchmark Advertising 317

ShepHyken

DECEMBER 5, 2018

As an example, there is always a company that makes me go through their entire advertising pitch before anyone picks up the phone. Here’s a question: What is it that you don’t like about some of the companies and organizations you do business with? I’ve practically memorized it. That’s friction.

Advertising 318

Advertising Banking Personalization Customer Experience 318

ShepHyken

MAY 1, 2019

The big boxes have a greater selection, have lower prices, often spend 30 times plus in advertising dollars, and more. They come into town and build a store just down the street, and sometimes directly next door. How does Ace Hardware compete? First, they deliver amazing service.

Customer Service 317

Customer Service Advertising Self service Customer Experience 317

ShepHyken

OCTOBER 5, 2022

Dealerships would advertise and negotiate to make a sale. And he has. . The demand for cars hasn’t always been this crazy. Just a few years ago, it took great effort to get a customer to come in and buy a car. And here is where the story gets better. .

Sales 316

Sales Customer Service Advertising Customer Experience 316

ShepHyken

JUNE 21, 2017

Are you losing business but gaining negative word-of-mouth advertising that you may unaware of because of a breakdown in these processes? How many processes in your business can, because of human error, cause a Moment of Misery ? What complaints can be avoided by making a common-sense change?

Advertising 314

Advertising Customer Service Customer Care Customer Experience 314