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Enhance customer service efficiency with AI-powered summarization using Amazon Transcribe Call Analytics

AWS Machine Learning

To address these issues, we launched a generative artificial intelligence (AI) call summarization feature in Amazon Transcribe Call Analytics. Simply turn the feature on from the Amazon Transcribe console or using the start_call_analytics_job API. You can upload a call recording in Amazon S3 and start a Transcribe Call Analytics job.

Analytics 128
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Learn how Amazon Ads created a generative AI-powered image generation capability using Amazon SageMaker

AWS Machine Learning

Amazon Ads helps advertisers and brands achieve their business goals by developing innovative solutions that reach millions of Amazon customers at every stage of their journey. Before diving deeper into the solution, we start by highlighting the creative experience of an advertiser enabled by generative AI. We end with lessons learned.

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Dynamic video content moderation and policy evaluation using AWS generative AI services

AWS Machine Learning

Organizations across media and entertainment, advertising, social media, education, and other sectors require efficient solutions to extract information from videos and apply flexible evaluations based on their policies. Popular use cases Advertising tech companies own video content like ad creatives.

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Run an audience overlap analysis in AWS Clean Rooms

AWS Machine Learning

Advertisers, publishers, and advertising technology providers are actively seeking efficient ways to collaborate with their partners to generate insights about their collective datasets. The analysis helps determine how much of the advertiser’s audience can be reached by a given media partner. Choose Create collaboration.

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How Veritone uses Amazon Bedrock, Amazon Rekognition, Amazon Transcribe, and information retrieval to update their video search pipeline

AWS Machine Learning

Founded in 2014, Veritone empowers people with AI-powered software and solutions for various applications, including media processing, analytics, advertising, and more. Amazon Transcribe The transcription for the entire video is generated using the StartTranscriptionJob API.

APIs 136
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How Twitch used agentic workflow with RAG on Amazon Bedrock to supercharge ad sales

AWS Machine Learning

As part of Amazon, Twitch advertising is handled by the ad sales organization at Amazon. In early 2024, Amazon launched a major push to harness the power of Twitch for advertisers globally. All in all, the entire process from an advertisers request to the first campaign launch could stretch up to 7 days.

Sales 83
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Facebook’s Conversion API – what marketers need to know

Infinity

So, in autumn 2021, when Facebook partnered up with Amazon and launched the Conversion API Gateway, it was a very exciting day for Facebook advertisers. When talking Facebook and data, you’re likely to come across two key models – the Conversion API Gateway and the Facebook Pixel, but what’s the difference?

APIs 52