Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees
Beyond Philosophy
JULY 4, 2016
I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Can act in real time, responding to advertising or incentives. Needs a bank’s product to support their activities (home purchasing, auto loans, etc.).
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