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Guest Post: 5 Unexpected Uses for Customer Data

ShepHyken

Customer data analytics is possible due to the rise of IoT, Big Data, and, of course, AI. The usage goes far beyond personalized advertisement or targeting. It’s well-known that businesses use Big Data to target customers. Customer data makes our world client-oriented. Now they can do more.

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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Can act in real time, responding to advertising or incentives. Needs a bank’s product to support their activities (home purchasing, auto loans, etc.).

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21 Business Analysts & Call Center Leaders Reveal the Optimal Role of the Business Analyst in Call Center Operations

Callminer

For instance, to improve key call center metrics such as first call resolution , business analysts may recommend implementing speech analytics solutions to improve agent performance management. Successful call centers use analytics to help aid, streamline and maximize customer service and sales needs…”. AmraBeganovich. Kirk Chewning.

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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter.

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

First-party data is considered the best when it comes to advertising online. What was key was the registration data that led to Viant launching its Advertising Cloud in 2014, which contains an “identity-management platform.” So what does Time plan to do with Myspace (Viant)?

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No Medals for Complaint Complacency

Clarabridge

All of which is a good thing, because review sites and social media have made complaints as visible as advertising. Roberts was identified one of the top thought leaders in big data and analytics by Analytics Week, a contributor to business and technology publications including Wired and ClickZ and a Fellow of the Royal Society of Arts.

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Adobe and Google Partner to Create a Better Mobile Experience

Natalie Petouhof

What will Adobe Analytics Be Able to Measure? For publishers, Adobe Analytics has become a fundamental part of understanding audiences, creating loyal viewers, and monetizing content, and Adobe is committed to making sure that publishers have access to the best data possible.