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Amazing Business Radio: Jamie Gilpin

ShepHyken

Marketing is no longer concerned with sales alone; now, marketers must take the whole customer experience into consideration. A company’s brand is not determined by first impressions and advertising alone. Customers crave authentic, human connection more than anything else, and this is ultimately what drives sales and loyalty.

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When Marketing’s Goal is to Emotionally Connect with Consumers…Content is the Once and Future King!

Beyond Philosophy

Like any proactive form of outreach to consumers, including classic advertising approaches, content must have discipline around investment and return. In other words, the resources of time, money, people, and technology have to be accompanied by stated financial objectives and actionable analytics to prove their worth.

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Measuring Marketing Effectiveness

Peter Lavers

When speaking about the power of converging different technical disciplines to yield customer insights, it’s common for the conversation to focus on converging analytics & research for proposition insights. Traditionally this was often TV, radio, cinema, outdoor & newspaper advertising.

Marketing 173
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How Twitch used agentic workflow with RAG on Amazon Bedrock to supercharge ad sales

AWS Machine Learning

As part of Amazon, Twitch advertising is handled by the ad sales organization at Amazon. New ad products across diverse markets involve a complex web of announcements, training, and documentation, making it difficult for sales teams to find precise information quickly.

Sales 102
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Remote Sales Tips| 19 Hacks for Remote Sales Success

JustCall

Start with your remote sales teams, first. In this blog, we will share some hacks and tips sales teams can follow, as they work from home. We spoke to a few leaders and experts from across industries to understand what remote sales practices, and hacks they are using. Tips, Tricks, and Hacks for Remote Selling.

Sales 98
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Guest Post: Why Customer Experience Should Be at the Forefront of Your Marketing Strategies

ShepHyken

Advertising low prices or offering endless options are out of date, and customer expectations continue to rise. Your blog, website, and sales deck are pieces of content your customers will read. Speak with your sales team as a customer and learn how each point of the buyer’s journey makes you feel. .

Marketing 193
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Guest Blog: Proactively Engaging with Website Visitors

ShepHyken

Those that want to take a more hands-on approach could implement Google Analytics to track visitors on the site and add contact forms to make the company accessible; however, there is one combined solution that would work better than multiple platforms. Covering every communication channel helps to increase your sales and lead generation.

Banking 203