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Maximizing ROI with CPQ: 10 Best Practices for Sales Success

Cincom

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Ensure resellers and distributors adhere to Minimum Advertised Price (MAP) policies through automated CPQ controls. Conduct quarterly training refreshers to introduce new features and best practices.

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Why Customer Service is Your New Marketing Strategy

ProProfs Blog

While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service. Identify Opportunities to Upsell & Cross-sell. Take Amazon for example.

Marketing 147
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The Age of Online Communities: How to Create Branded Communities and Why You Should Bother

CSM Magazine

Henry Spitzer, VP of Sales at Lusha explains how community building is a powerful and cost-effective way to increase retention by creating a central destination for users to find support, advice and best practices. Gone are the days of static one-sided advertising that speaks at the customer. The Bare Basics.

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Live Chat Support: What It Is, Benefits & Best Practices for 2021

JivoChat

Guiding shoppers towards a purchase or upselling with personalized offers. Live Chat Support Best Practices. In this section, we’ll cover live chat support best practices for both customer support agents and managers. Live chat support best practices for agents. Advertising campaign.

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Forrester: Advocate Marketing Is Critical To B2B Success

Influitive

Advocate marketing helps brands reach more people than traditional promotional methods (like paid advertising) and generates valuable word of mouth that is more authentic than messaging that comes directly from marketing. Sign up for our newsletter to receive the latest advocate marketing news and best practices.

B2B 99
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Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Natalie Petouhof

As a customer success technology company, Gainsight helps companies manage their customer relationships while driving retention, upsell opportunities and organizational efficiency. Gainsight helps businesses grow faster by reducing customer churn, increasing upsell opportunities, and driving customer advocacy.

Sales 63
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The Benefits of Customer Lifetime Value: Why It Matters

Totango

It costs advertising dollars and requires sales people and sometimes even the collaboration of several different teams. Saves Time: Knowing each customer’s customer lifetime value helps you identify where your customer success team’s efforts are most likely to pay off and who would benefit from an upsell. Optimize Onboarding.