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Be Honest: Are You Communicating Effectively?

Beyond Philosophy

Leverage Big Data for all it’s worth. Take all those hundreds of thousands of bits of data, and start getting to know who your customers are, what they want, and how they communicate. Customers are yearning for greater simplicity, but how do we simplify our communications and, at the same time, our customers’ experiences?

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Guest Post: 5 Unexpected Uses for Customer Data

ShepHyken

Customer data analytics is possible due to the rise of IoT, Big Data, and, of course, AI. The usage goes far beyond personalized advertisement or targeting. It’s well-known that businesses use Big Data to target customers. Customer data makes our world client-oriented. Now they can do more.

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Guess Who? They Know everything!

Beyond Philosophy

Seth Stephens-Davidowitz is an economist, data scientist and an author. His book, Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are , explores how big data reveals the biases we have and how we think. The Social-Desirability Bias.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. Marketers can then analyze that data without manually going through more information than any one person, or even team should have to on their own.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Years ago, the term “Big Data” became popular. I came up with the concept of “Micro Data,” which is about very personalized information about a smaller set of customers. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase.

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Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees

Beyond Philosophy

I’m capitalizing the first letter of each word because the pervasiveness of digital transformation has all the feel of Big Data a few years ago and Reeingineering in the 1990’s. Can act in real time, responding to advertising or incentives. Needs a bank’s product to support their activities (home purchasing, auto loans, etc.).

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Guest Blog: 5 Lessons I’ve Learned from Answering Support Tickets

ShepHyken

From big data to the smallest details, you have to know everything. You may not be sure with the returns of your investments in marketing or advertising but here’s something certain, you can never go wrong with investing in customer service. What You Need to Know About Answering Support Tickets.

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