Beyond Philosophy

FEBRUARY 5, 2015

Every aspect of a company’s offering – customer service, advertising, packaging, billing, products, etc. – These companies, and their employees, are also invariably quite disciplined and well-trained in the why’s and how’s of customer experience. are all thought out for consistency.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

Beyond Philosophy

SEPTEMBER 27, 2019

There are a lot of people that do not know the difference between Marketing and Advertising. Marketing is deciding what you are going to say; Advertising is saying it. In other words, the marketing communications in your advertising should show that you know who you are saying it to—and why.

Marketing 268

Marketing Advertising Scripts Consulting 268

Beyond Philosophy

FEBRUARY 2, 2015

Of course, you’d better make sure that the Customer Experience they have when they get there is as advertised. It gives your brand promise a foundation built on good memories. From there, you can build the brand to attract them to your business. Apple’s new Holiday ad is heartwarming; it’s also genius (punny!). Psychcentral.com. < [link].

Marketing 416

Marketing Customer emotions Consulting Consulting 416

Beyond Philosophy

NOVEMBER 28, 2016

A recent article by a major employee research and engagement consulting organization were reported on results of their national workforce tracking poll, the highlight of which was that employee engagement had risen 1.2% Those question are: 1) Really? Republished with permission from CustomerThink.com.

Employee engagement 364

Employee engagement Consulting Consulting Enterprise 364

Beyond Philosophy

OCTOBER 1, 2015

However, if you meet their simple demands, they reward you with word of mouth advertising, the gold standard for Brands. The post Customer Experience: Keep it Simple Stupid appeared first on Beyond Philosophy | CX Consultants | Customer Experience. So adding simple to your CES is paramount for brands today.

Customer Experience 408

Customer Experience Morale Advertising Consulting 408

ShepHyken

AUGUST 23, 2022

Shep Hyken interviews Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. The Value of Emotional Attachment in the Customer Experience. Don’t Overlook the Value of Emotions . He shares how emotions and customer relationships affect buying decisions.

Journey mapping 316

Journey mapping Advertising Consulting Consulting 316

Beyond Philosophy

NOVEMBER 2, 2016

I expected to pay the advertised rate, and now I’m being charged more than that. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Astonishing BIG Gains from Little Changes! The Apple Store Will Be No More! The post Outrageous!

Advertising 419

Advertising Consulting Consulting Customer Experience 419

Beyond Philosophy

OCTOBER 8, 2020

However, we chose to consider other expenses, like recruitment and training costs and advertising costs. In another client situation, I spoke with a senior manager at a water utility we were consulting. The post 5 Rules for Driving Down Costs in a Customer-Focused Way appeared first on CX Consulting.

Consulting 434

Consulting Consulting Call Center Advertising 434

Beyond Philosophy

JULY 25, 2020

It starts with advertising messages and package design, but other things along the way affect the purchase also. The post Why You Think You Are In Control When You Are Not appeared first on CX Consulting. Customers think they decide for themselves, and they do, but they don’t control everything that leads to that decision.

Advertising 393

Advertising Sales Consulting Consulting 393

Beyond Philosophy

SEPTEMBER 7, 2015

You don’t need to pay for advertising in newspapers or billboards. The post Seven Ways to Engage Your Customers Using Social Media appeared first on Beyond Philosophy | CX Consultants | Customer Experience. With a strong website, optimized with the right words and phrases, a small business can make a big presence.

Advertising 416

Advertising Engineering Consulting Consulting 416

Beyond Philosophy

JUNE 4, 2020

Before we get into that, let me remind you that this issue is based on a conversation we had on our podcast recently with advertising legend Rory Sutherland (@rorysutherland), who is the current Vice-Chairman of Ogilvy in the UK. The post The Surprising Power of Ideas That Don’t Make Sense: Part 2 appeared first on CX Consulting.

Consulting 390

Consulting Consulting Advertising Analytics 390

ShepHyken

DECEMBER 6, 2022

Shep Hyken interviews Diane Hopkins, Certified Experience Economy Expert, CEO of ExPeers Consulting and author of Unleashing the Chief Moment Officers. ” “Why spend money on advertising and representing what the company stands for if it is not the experience that the customer gets when they interact with you?”

Customer centricity 306

Customer centricity Consulting Consulting Advertising 306

Beyond Philosophy

AUGUST 21, 2020

We can see this concept manifest in customer reviews and advertising response behavior. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. The post Reviews Completed On Your Phone Are More Emotional appeared first on CX Consulting.

Transportation 448

Transportation Surveys Consulting Consulting 448

Beyond Philosophy

NOVEMBER 22, 2017

Most do a great job of making themselves attractive with packaging, advertising and product placement. But one of the core beliefs in our customer experience consultancy is that you must have a deep understanding of your customers. But we don’t form relationships with everyone or everything we’re attracted to. The post Amazing!

Airlines 338

Airlines Consulting Consulting Advertising 338

Beyond Philosophy

SEPTEMBER 10, 2020

Marketing makes a brand promise in advertising, but then the organization doesn’t follow through with it in reality. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Cognitive Dissonance also happens internally at an organization.

Consulting 457

Consulting Consulting Advertising Accountability 457

Beyond Philosophy

JULY 18, 2016

In our customer experience consultancy, we have learned that emotions drive much of a customer’s behavior. Discover a Key to Successful Advertising. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

Personalization 284

Personalization Customer emotions Advertising Consulting 284

Beyond Philosophy

DECEMBER 25, 2017

Ad agencies know the power of emotions in advertising. However, that same emotional engagement isn’t as prevalent when you arrive at the experience you saw advertised. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Sign up here.

Advertising 297

Advertising Entertainment Customer emotions Customer Experience 297

Beyond Philosophy

APRIL 30, 2020

Then, the researchers swabbed the participant’s cheek, and there was a rise in testosterone—just from looking at advertisements that have limited supplies. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

Consulting 404

Consulting Consulting Advertising Healthcare 404

Beyond Philosophy

NOVEMBER 29, 2018

We spoke with Amit Sharma, CEO of Narvar and consultant to brands like Apple, Levi’s and Walmart, about how to keep up the emotional engagement with your customers even when interacting through technology. We discussed the digital transformation and its effect on Customer Experience in our recent podcast.

Customer Experience 419

Customer Experience Benchmark Advertising Personalization 419

Beyond Philosophy

MARCH 29, 2016

Insurer State Farm advertises that it’s “like a good neighbor,” while one of my local car dealerships runs newspaper ads that say “doing business with integrity for over 59 years!”. The post How to Win Customers’ Trust Without Spending a Dime appeared first on Beyond Philosophy | CX Consultants | Customer Experience.

Consulting 283

Consulting Consulting Advertising Scripts 283

Beyond Philosophy

JUNE 25, 2020

This study reveals an essential concept of advertising. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. The post 5 Surprising Rules to Live By When Managing Customer Memories appeared first on CX Consulting.

Management 472

Management Entertainment Consulting Consulting 472

Beyond Philosophy

AUGUST 20, 2020

We can see this concept manifest in customer reviews and advertising response behavior. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. The post Reviews Completed on Your Phone Are More Emotional appeared first on CX Consulting.

Transportation 870

Transportation Surveys Consulting Consulting 870

Beyond Philosophy

SEPTEMBER 13, 2016

Use of online and offline social communication media isn’t a replacement for advertising and other forms of stakeholder interchange, but it is an effective partner for succeeding with individual initiatives and long-term dialogue and inclusion. Be both strategic and tactical. Republished with permission from CustomerThink.com.

B2C 341

B2C B2B Wireless Customer centricity 341

Beyond Philosophy

JULY 5, 2015

Companies that are customer-obsessed, and what makes them both unique and successful, have been extensively profiled by consultants and the business press. . – Management model is far more horizontal, replacing traditional hierarchy; and there is an emphasis on teaming, and inclusion of customers, to create or enhance value.

Customer centricity 279

Customer centricity Complaint resolution Banking Airlines 279

Beyond Philosophy

FEBRUARY 15, 2016

These bids for attention surround us, in the form of advertisements to street signs to the clothes people wear or, in some cases, don’t wear! Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Everyone wants your Customers’ attention.

Journey mapping 281

Journey mapping Consulting Consulting Advertising 281

Beyond Philosophy

MAY 4, 2016

Looking at this as a customer experience consultant , I’m reminded of the Steve Jobs quote, “A lot of times, people don’t know what they want until you show it to them.”. There are restrictions on nudity on network TV, but it’s ok to advertise “feminine products” and erectile dysfunction treatments!

Customer Experience 284

Customer Experience Advertising Customer emotions Consulting 284

Beyond Philosophy

JUNE 23, 2015

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. This particular type of spam is cheap and easy for advertisers to use. .;

Marketing 246

Marketing Wireless Advertising Revenue potential 246

Beyond Philosophy

MAY 31, 2017

As part of their advertising effort, you can also look at what the most common local and national searches are for specific subjects, including the number of searches for certain words or phrases. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

Surveys 343

Surveys Big data Engineering Advertising 343

Beyond Philosophy

APRIL 6, 2016

We’ve seen this in the past with directly competitive product and service feature-for-feature advertising and marketing; and we are still identifying it in such sectors as automotive, retailing, cable television, banking, and wireless lelecom. Republished with permission from CustomerThink.com.

Gamification 236

Gamification Benchmark Automotive Wireless 236

Beyond Philosophy

JULY 30, 2022

13:09 Dr. Turner discusses his own private research including how AI is used in conjunction with YouTube thumbnails to determine optimization for view counts for advertisers. The Financial Times selected Beyond Philosophy as one of the best management consultancies for the last four years in a row. appeared first on CX Consulting.

Construction 243

Construction Consulting Consulting Advertising 243

Beyond Philosophy

APRIL 4, 2019

They used advertisements of people that were ecstatically happy and rolling about the floor laughing their heads off because they were so pleased with the quote they received. <iframe Our global Customer Experience consultancy is named after this concept. It feels like the brand promise they made me in their marketing. .

Call Center 326

Call Center Consulting Consulting Benchmark 326

Concentrix

FEBRUARY 21, 2025

Enable ad sales teams to become strategic partners with a consultative selling approach, providing value beyond simply selling ad space.

Consulting 62

Consulting Consulting Advertising Sales 62

AWS Machine Learning

AUGUST 9, 2023

Creative advertising has the potential to be revolutionized by generative AI (GenAI). In this post, we explore how this transformative technology can be harnessed to generate captivating and innovative advertisements at scale, especially when dealing with large catalogs of images.

Advertising 96

Advertising Engineering Technology Consulting 96

Beyond Philosophy

JULY 12, 2017

Once the stepsister of Advertising, PR has now become the more valuable tool for marketing. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Colin is an international author of five bestselling books and an engaging keynote speaker.

Advertising 302

Advertising Marketing Sales Consulting 302

Beyond Philosophy

MAY 28, 2020

Our guest was an advertising “legend” Rory Sutherland (@rorysutherland) Vice Chairman of Ogilvy in the UK. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. Follow Colin Shaw on Twitter @ColinShaw_CX.

Metrics 371

Metrics Engineering Consulting Consulting 371

Infinity

SEPTEMBER 22, 2019

When Daniel Gilbert decided to set up his agency, BrainLabs, his ambition was to change the future of advertising. His formula for implementing such a change lies in the combination of science and advertising. We do paid search, programmatic, paid social, and provide technology and consultancy for in-house teams.

Advertising 75

Advertising industry standards Sales Marketing 75

Beyond Philosophy

DECEMBER 17, 2015

Respondents in the survey recalled their online searches for information 7% more than mass advertising. Personalized offers present a chance for the Customer to engage with your brand in a way mass advertising can’t. From social media to coupon sites, to the brand website, there were responses all over the board.

Advertising 199

Advertising Consulting Consulting Personalization 199