Beyond Philosophy
JULY 5, 2015
In building relationships with customers, and value for them, my long-time observation is that most organizations tend to progress through several stages of performance as they are becoming truly customer-centric: a) customer awareness, b) customer sensitivity, c) customer focus, and d) customer obsession.
Beyond Philosophy
NOVEMBER 26, 2014
We use a Customer Experience Assessment model called Naive to Natural to assess whether companies focus on Customers primarily. 7 Reasons Brand and Customer Experience Are Disconnected. Customer-facing employees are not briefed on Marketing campaigns. Brand values have not been aligned with the Customer Experience.
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Beyond Philosophy
FEBRUARY 5, 2015
These companies, and their employees, are also invariably quite disciplined and well-trained in the why’s and how’s of customer experience. Every aspect of a company’s offering – customer service, advertising, packaging, billing, products, etc. – All employees have the responsibility of providing customer value.
ShepHyken
DECEMBER 6, 2022
Building a Customer-centric Culture From the Frontlines to the C-suite. She shares how to leverage the insights of your frontline staff to design customer experiences and create a customer-centric culture. . The company’s leadership needs to be aligned with its customer experience goals.
Beyond Philosophy
OCTOBER 4, 2019
Some people confuse marketing and advertising. They are not, but advertising and its related communication is a crucial part of what marketing does. Advertising is where your organization communicates with the customer. It is also where you begin to set customers’ expectations for your Customer Experience.
Beyond Philosophy
JULY 24, 2019
Instead of being a company that I admire with a customer centric and open culture it now appears that the inherent culture of Facebook is one of non transparency which chooses to manipulate their customers and their data. My fundamental advice would be to build your organization based upon customer centricity and trust.
Beyond Philosophy
SEPTEMBER 13, 2016
Use of online and offline social communication media isn’t a replacement for advertising and other forms of stakeholder interchange, but it is an effective partner for succeeding with individual initiatives and long-term dialogue and inclusion. Be both strategic and tactical.
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