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A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. Not only were the messages not requested, but these customers had to pay to retrieve them.
Here is how it works; your consumers are classified into one of three groups based on their responses: (9-10) Advertisers or Promoters : these are your most devoted and passionate clients, eager to serve as authentic brand advocates. This results in increased customer retention and higher revenuepotential.
However, today’s customer-centric focus has seen it shift from a nice-to-have list to a must-have for FMCG, e-commerce, and other industries shy of employing customer service for outbound calls. . You are required to meet compliance norms by informing each customer individually of any impact.
This put power into the hands of the consumer, and lead businesses to focus in on the customer experience. The beauty of virtual spaces is not only the establishment of a different, more customer-centric corporate culture: customers’ footprints are now easier than ever to map and transform into revenue.
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