Advertising Customer emotions Customer retention 
Interaction Metrics
MARCH 27, 2025
What Is Customer Retention and Why Does It Matter? Customer retention might sound like fancy business jargon, but really, it’s just the art of keeping your customers happy enough that they stick around. Thats customer retention at workusing incentives and positive experiences to keep you coming back.
ShepHyken
OCTOBER 6, 2022
This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Why is this important, you might ask? Source: Gartner.
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Beyond Philosophy
JUNE 4, 2015
They understand that delivering on the tangible and functional elements of value are just table stakes, and that really connecting, and having an emotionally-based relationship, with customers is the key to leveraging loyalty and advocacy behavior. These companies are also invariably quite disciplined and proactive.
Beyond Philosophy
JULY 5, 2015
Recognizing the information needs of their customers, they invest in altruistic content creation (over advertising); and they communicate proactively and in as personalized a manner as possible. Customer obsession, what I refer to as ‘inside-out’ customer-centricity, has been a frequent subject of my blogs and articles.
Beyond Philosophy
JULY 28, 2015
The money spent on advertising, promotion, product development, brand building, and infrastructure can be destroyed in the experience with the Customer. Buying a car is just like buying any other commodity; it’s just more expensive than most! Therefore, the value lies in the experience that you have at the dealers.
aircall
JUNE 30, 2021
Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.
Lumoa
FEBRUARY 9, 2023
It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. Personalization comes in all forms and shapes: targeted advertising and tailored solutions.
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