ShepHyken

OCTOBER 6, 2022

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

Journey mapping 187

Journey mapping Customer emotions Customer effort B2C 187

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

Journey mapping 62

Journey mapping B2C Feedback B2B 62

Lumoa

FEBRUARY 9, 2023

Customer-Generated Content (CGC) Customer-generated content (CGC) is a customer experience strategy used to engage customers and build customer loyalty. In comparison to traditional marketing or advertising, CGC is an authentic and important part of a robust content strategy.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167

VocalCom

JULY 23, 2018

Designing great customer experiences begins with truly knowing your customers. While surveys reveal valuable insights about their needs, a global view of customer emotions and expectations across all channels is the real key to offering the services and products they want. Create customer journey maps.

Customer Experience 48

Customer Experience Journey mapping Contact center software Customer emotions 48

JustCall

MARCH 6, 2023

What is Customer Journey Analytics? Customer journey analytics is the process of understanding how every customer interaction impacts a business. It often starts with a customer journey map. 10 Benefits of Customer Journey Analytics 1.

Analytics 52

Analytics Journey mapping Metrics Feedback 52

SmartKarrot

MAY 6, 2022

From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. Rather, it is a journey from A to Z with several touchpoints in between.

Journey mapping 10

Journey mapping B2B B2C Advertising 10