Beyond Philosophy
MARCH 7, 2016
Those same positive emotions are the building blocks for an improved customer experience. We at Beyond Philosophy spent over two years conducting research with the London Business School to develop the world’s largest database of customer emotions and touchpoints, which we call the “Emotional Signature” database.
Beyond Philosophy
MAY 8, 2017
Six years later, the outcomes of this study hold true – customers’ emotional and subconscious responses to your brand account for a good half of the total Customer Experience. Red Bull is far from being the only brand that manages its Customer Experiences from an emotional viewpoint.
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Beyond Philosophy
OCTOBER 1, 2015
Knowing ONE answer is key to building a brand with an excellent experience. We call this answer a Customer Experience Statement , (CES) or a specific articulation of the experience your brand wants to deliver. The fact is, Customers are demanding—getting more so all the time—and they are demanding simple experiences.
ShepHyken
NOVEMBER 16, 2016
Marketing appears to be about putting something out there, an advertisement, email campaign, promotion, etc., Both are part of the customer experience (CX). So, which customer experience would you rather create? It’s all about engagement with the customer. Here’s a thought. Follow on Twitter: @Hyken.
Beyond Philosophy
NOVEMBER 29, 2018
However, the experiences are entirely different and have different Customer Experiences. Moreover, I have different expectations from these experiences. We discussed the digital transformation and its effect on Customer Experience in our recent podcast. I suspect many of you do, too.
ShepHyken
OCTOBER 22, 2021
He shares six ways companies and their brands can deliver an exceptional customer experience. Companies and their brands are no longer built through advertising but through experiences, and these experiences are customer-driven.? . Here are six ways you can deliver an exceptional customer experience. .
ShepHyken
AUGUST 27, 2021
He writes about how customer experience can determine the lifeline of a business. It is the volume of customers that makes the difference to a considerable extent. Hence, customer satisfaction has become a very important factor for the sustainability of a business. Customer experience leads to customer satisfaction .
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