ShepHyken

AUGUST 31, 2020

(Learning Hub) Attracting new customers is cool and all, but do you know how to keep them around? My Comment: Some of our readers may know that I’m writing another book about getting customers to come back. The more formal name for that is “customer retention.” This article covers that and much more.

Customer Service 277

Customer Service Advertising Customer retention Customer Experience 277

Totango

JULY 11, 2019

Instead of becoming a loyal customer who spends money and gives good word-of-mouth advertising, the one-time customer is there one moment and gone the next. Time and money that could have been saved—if you’d focused on customer retention. New customer acquisition costs a lot.

Customer retention 63

Customer retention Advertising Upselling Feedback 63

Totango

JULY 11, 2019

Instead of becoming a loyal customer who spends money and gives good word-of-mouth advertising, the one-time customer is there one moment and gone the next. Time and money that could have been saved—if you’d focused on customer retention. New customer acquisition costs a lot.

Customer retention 63

Customer retention Advertising Upselling Feedback 63

ShepHyken

AUGUST 29, 2022

(Atlanta Small Business Network) The biggest marketing cost most small businesses face is that of acquiring new customers. Few business owners, however, pay anywhere near as much attention to customer retention, even though keeping an existing customer for longer is a far easier way to grow revenue.

Customer Service 165

Customer Service Customer retention Morale Advertising 165

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Web design and maintenance.

Customer retention 64

Customer retention Advertising Engineering Upselling 64

Nicereply

JULY 21, 2022

A good customer retention strategy is the top investment you can make for your business. It’s more profitable than acquiring new customers, and it costs less money to keep existing customers than to acquire new ones. Invesp found that acquiring a new customer can cost five times more than keeping an existing one.

Customer retention 64

Customer retention Advertising Education Chatbots 64

Cincom

JANUARY 30, 2025

These data allow businesses to tailor their communication strategy in the right direction to ensure that they are exceeding customer expectations. 1- Plots Customer Journey for Timely Engagement Understanding your customer is the foundation of any communication and retention strategy. The reason?

Customer retention 40

Customer retention Customer Experience Analytics Feedback 40

Beyond Philosophy

JUNE 4, 2015

They understand that delivering on the tangible and functional elements of value are just table stakes, and that really connecting, and having an emotionally-based relationship, with customers is the key to leveraging loyalty and advocacy behavior. These companies are also invariably quite disciplined and proactive.

Airlines 360

Airlines Marketing Enterprise Advertising 360

ShepHyken

AUGUST 14, 2020

Rakshit is a content marketer at PeddleWeb , an internet advertising company in India. He holds spectacular skills in digital marketing, branding, lead generation, customer retention, and a few more. F or more articles from Shep Hyken and his guest contributors go to customerserviceblog.com.

Customer Experience 254

Customer Experience Entertainment Sales Advertising 254

ShepHyken

DECEMBER 10, 2023

10 Questions Every Business Leader Should Ask About Customer Retention by Samuel Wilson (Forbes) Many of you can probably recall an experience of sitting in a big conference room with the quarterly review slides and questioning why growth isn’t higher. Here are my top five picks from last week.

Customer Service 164

Customer Service Customer retention Advertising Contact Center 164

BlueOcean

OCTOBER 21, 2024

Of course, the effects of a customer loss can extend far beyond those that are simple to quantify. The Cost of Customer Retention vs Acquisition It’s a widely cited fact that it can cost 5-6 times as much to acquire new customers versus retaining existing ones.

Customer retention 62

Customer retention Advertising Sales Enterprise 62

Beyond Philosophy

JULY 5, 2015

Recognizing the information needs of their customers, they invest in altruistic content creation (over advertising); and they communicate proactively and in as personalized a manner as possible. Customer obsession, what I refer to as ‘inside-out’ customer-centricity, has been a frequent subject of my blogs and articles.

Customer centricity 279

Customer centricity Complaint resolution Banking Enterprise 279

Fonolo

MAY 16, 2019

It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customer retention. So, how exactly does custom service feed into marketing?

Marketing 124

Marketing Customer Service Advertising Customer retention 124

ShepHyken

MAY 25, 2018

This week we feature an article by Matt Nolan who shares five keys to building more compelling, sustainable customer relationships. Customer retention used to be considered just a “service problem.” Read Shep’s latest Forbes Articles: Change In Amazon’s Liberal Return Policy Is Good For Customers.

Call Center 185

Call Center Customer retention Advertising Upselling 185

aircall

JUNE 30, 2021

Many look to the company for ways to improve customer retention. Email: Ring’s Secret to Improve Customer Retention. For one thing, it sends new customers emails to share tips on properly setting up the product. However, Ring is not the only company to reap the rewards of its stellar customer retention strategies.

Customer retention 62

Customer retention Customer advocacy Brand ambassadors Wait times 62

Amity

SEPTEMBER 19, 2018

Naturally, even a top-class digital campaign won’t be enough in itself to retain your customers. Good advertising is not going to just miraculously make people stick with a company they’re not satisfied with. You need to continue demonstrating value to your customers even after they purchase from you.

Customer retention 64

Customer retention Marketing B2B Advertising 64

Beyond Philosophy

JULY 28, 2015

The money spent on advertising, promotion, product development, brand building, and infrastructure can be destroyed in the experience with the Customer. Buying a car is just like buying any other commodity; it’s just more expensive than most! Therefore, the value lies in the experience that you have at the dealers.

Finance 299

Finance Advertising Sales Surveys 299

ShepHyken

OCTOBER 31, 2022

Customers get worried that their items aren’t being delivered to their homes, the internet connection has suddenly stopped working, cannot find certain products, and whatnot; the complaints are endless. Perhaps a better name for the customer service department might be the revenue generation department or the customer retention department.

Customer Service 31

Customer Service Advertising Engineering Customer Experience 31

CrazyCall

DECEMBER 19, 2019

They attract them through a combination of branding, targeted advertising, etc. How Customer Service Insight Helps Marketing. Sometimes it is the branding and advertising surrounding a product that leads to customer misunderstandings. Those working in marketing spend time targeting a very specific group of people.

Customer retention 66

Customer retention Sales Marketing Customer Service 66

Hodusoft

MARCH 18, 2025

Improve Customer Retention Rate According to recently published data , the average customer retention rate in the e-commerce sector is about 38 percent. When compared with other sectors, the customer retention rate of the e-commerce industry is among the lowest.

Contact Center 52

Contact Center Contact center software Advertising Best practices 52

Hodusoft

JULY 24, 2024

Effective Strategies for Enhancing Customer Retention in Call Centers “When the customer comes first, the customer will last.” In a time of growing competition and dwindling customer loyalty, businesses need to focus on customer retention more than ever before. How to Analyze Current Retention Rates?

Customer retention 52

Customer retention Call Center call center software Interactive Voice Response 52

Nicereply

OCTOBER 11, 2024

Customer satisfaction matters because it drives customer retention, fosters brand loyalty, and generates positive word-of-mouth. Customer retention When customers are happy with your products or services, they’re more likely to continue using them. It can also help your business become more profitable.

Customer retention 52

Customer retention Surveys Feedback Education 52

JivoChat

JULY 20, 2021

People have a lot of options these days, so if you don’t have good customer retention strategies , your business won’t be as stable or profitable. It costs five times as much to win a new customer as it does to retain an existing one. In this post, we’ll reveal why you should start focusing on customer retention and when.

Customer retention 52

Customer retention Gamification Education Self service 52

CSM Magazine

JANUARY 25, 2022

If you’re a customer service professional, you know that customers are your lifeblood and livelihood. You likely also know about the traditional methods of gaining and retaining customers. Smart tactics in marketing, advertising, and social networking are all effective ways to attract and keep customers.

Customer retention 52

Customer retention Advertising Customer Service Management 52

Beyond Philosophy

MARCH 3, 2016

In turn, relationship quality links and contributes to the perception of satisfaction and trust, creating business outcomes of customer retention and advocacy. Direct mail, print, TV, and radio advertising were cited by between 22% and 32% as having influence on work-related purchases. .

Customer advocacy 150

Customer advocacy Consulting Consulting Advertising 150

Beyond Philosophy

AUGUST 30, 2016

When Customer Retention, my first book on customer behavior was published, now over 20 years ago, one of the strongest reactions voiced was my contention, and the proof offered, that satisfaction and retention were fundamentally different concepts, and that they required different measurement protocols.

B2C 150

B2C B2B Customer advocacy Consulting 150

CSM Magazine

AUGUST 15, 2023

Customer acquisition and customer retention are two vital aspects of business growth, each playing a unique role in ensuring the long-term success of a company. Understanding Customer Acquisition and Customer Retention Customer acquisition involves attracting prospects to a business and converting them into paying customers.

Customer retention 52

Customer retention Advertising Metrics Marketing 52

aircall

SEPTEMBER 11, 2017

Excellent customer support can be a powerful marketing asset — attracting interest, inspiring loyalty, and creating advocates in an incredibly cost-effective manner. 58% of customers will go out of their way to buy a product or service from a company they know will offer excellent customer service. Northridge Group ).

Customer Support 115

Customer Support B2C Upselling B2B 115

CSM Magazine

APRIL 15, 2020

Yes, it is great that you managed to get one more client to your business’s portfolio, but you should also focus on retaining that customer. Customers that remain loyal to your business will bring in other clients. And no advertising method is more effective than recommendations coming from your existent clients.

Customer retention 52

Customer retention Advertising Finance Feedback 52

CSM Magazine

AUGUST 5, 2022

Historically, traditional marketing techniques have been widely successful in promoting businesses and convincing new and existing customers to buy more products. Nevertheless, for the last few decades, an alternative method of advertising products and services has been steadily rising in popularity — digital marketing.

Marketing 59

Marketing Customer retention Advertising Feedback 59

BlueOcean

JANUARY 8, 2019

The LVT calculation can play an important role in determining the ROI of your customer care team, and specifically, the customer save team. The Cost of Customer Retention vs Acquisition.

outsourcing 119

outsourcing Advertising Customer retention Customer Care 119

Win the Customer

DECEMBER 25, 2019

YoY increase in customer retention. Social organizations also reported a drastically lower number of customer complaints. Fewer complaints means more satisfied customers, leading to improved rates of customer retention and lower costs to the organization due to customer churn.

Customer Service 115

Customer Service Advertising Customer Care Customer retention 115

CSM Magazine

FEBRUARY 6, 2025

These subtle touchpoints foster brand affinity and make customers more likely to stay loyal to your company. Enhances Brand Visibility Think of personalized merchandise as walking advertisements your brand gains visibility every time a customer wears your custom t-shirt or carries a tote bag with your logo.

Personalization 52

Personalization Advertising Customer retention Feedback 52

The Northridge Group

JULY 10, 2023

When you do, you can turn customers who came to your call center with problems into promoters, which is better advertising than you can buy. Consider this: consumers find referrals from a brand’s customers to be two to 10 times more trustworthy than paid ads.

Call Center 125

Call Center First call resolution Advertising Scripts 125

Hodusoft

NOVEMBER 27, 2024

Another way customer loyalty proves to be cost-effective for some companies is by helping them reduce their marketing and advertising expenses. In today’s time, even if a company manages to reduce just a fraction of its advertising and marketing expenses, the cost savings can be to the tune of thousands of dollars!

Best practices 52

Best practices Contact center software Contact Center Advertising 52

Customer Guru

NOVEMBER 13, 2018

That is why it is rightly said that when you have loyal customers, you don’t need marketing and advertising. Loyal customers will never desert a brand, even if the price is high. Simply put, it is the total amount that a customer is expected to spend in your business across his relationship with you. Retention Rate.

Advertising 117

Advertising Metrics Customer retention Marketing 117

Lumoa

FEBRUARY 9, 2023

It involves measuring customer effort on customer service interactions, such as the number of customer emails received, the length of customer wait times, and the number of customer complaints. Personalization comes in all forms and shapes: targeted advertising and tailored solutions.

Customer Experience 167

Customer Experience B2C Journey mapping B2B 167