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Privacy in the Age of Personalization: Striking the Right Balance

Beyond Philosophy

Listen to the podcast: Personalization is a key element in doing business today. However, getting too personal can be off-putting in some situations. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out.

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Don’t Just Personalize the Customer’s Experience – Individualize it?

ShepHyken

4 on the list was Personalization Gets More Personal. The best marketers have realized that personalization is a way to get closer to the customer – or at least make it appear to be so. In our customer experience research (sponsored by Amazon), 74% of customers we surveyed said a personalized experience is important. .

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

And more importantly, how can you ensure that it’s not costing you sales? Customers want to be able to reach a live person when they need assistance. First, make sure that your contact center is easily accessible and that customers can reach a live person when they need assistance.

Sales 315
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Mastering the Shift: From Product-Led Growth to Enterprise Sales

Totango

In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

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Will Offering Free Products Increase My Sales?

Beyond Philosophy

Our listener wants help convincing his team that using a free trial will help sales. So, yes, offering a free trial could increase sales by activating the Endowment Effect. . So, it’s easy to imagine that this free trial would increase sales. One of our podcast listeners wrote to us with a problem. The Trials of Trials.

Sales 195
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How The Right Call Center Solution Can Enhance E-commerce Sales?

Hodusoft

How The Right Call Center Solution Can Enhance E-commerce Sales? Choosing the right call center solution can mean the difference between achieving (even surpassing) the targeted sales volume and missing the mark. As per Zendesk, more than three-quarters of respondents said they expect personalization.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. Years ago, the term “Big Data” became popular.