Remove Advertising Remove Personalization Remove Surveys
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Reviews Completed On Your Phone Are More Emotional

Beyond Philosophy

We can see this concept manifest in customer reviews and advertising response behavior. My smartphone feels a lot more personal to me than my PC. It also means that you don’t get a representative sample of surveys. How we share information is affected by the medium that we use to communicate it.

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Don’t Just Personalize the Customer’s Experience – Individualize it?

ShepHyken

4 on the list was Personalization Gets More Personal. The best marketers have realized that personalization is a way to get closer to the customer – or at least make it appear to be so. In our customer experience research (sponsored by Amazon), 74% of customers we surveyed said a personalized experience is important. .

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Guest Blog: How to Make your Survey Better than Nordstrom, Lowe’s, and Wal-Mart

ShepHyken

This week we feature an article by Martha Brooke who writes about how to execute a customer satisfaction survey that gives you the data you need. Surveys can give you a lot of data that you can use to improve virtually any part of your organization. – Shep Hyken. I know you get asked to take surveys all the time, because I do.

Surveys 209
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Reviews Completed on Your Phone Are More Emotional

Beyond Philosophy

We can see this concept manifest in customer reviews and advertising response behavior. My smartphone feels a lot more personal to me than my PC. It also means that you don’t get a representative sample of surveys. How we share information is affected by the medium that we use to communicate it.

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Guess Who? They Know everything!

Beyond Philosophy

Find out what Google knows and your Customers won’t tell you: Economists hate surveys. They don’t trust them because people lie in surveys. Let’s say you accept this premise, that people lie in surveys. There is no incentive to be honest on the survey. How then should you get information about what people really want?

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Speak to your customers in a conversational and personal tone. Use customer surveys to improve customer insight and offerings. . Personalized customer service is about treating people as individuals.

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Guest Post: 5 Reasons Why Customer Experience is the Pulse of Every Business

ShepHyken

Another survey suggests that 68% of the participants will stick to a brand only if their experience is commendable. An experience leads to the development of perception in a person. More than 84% of customers do not rely on advertisements. They look for recommendations from a 3 rd party or another person.