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Is Outbound Telesales Making a Comeback?

Robert Davis

million, according to the Ad Age Encyclopedia of Advertising. As many businesses discovered, telemarketing proved to be an efficient model for driving sales. In 2003, the FTC established the National Do Not Call (DNC) Registry to give consumers a choice about whether they wanted to receive unsolicited sales calls from telemarketers.

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Is outbound telesales making a comeback?

Robert C. Davis and Associates

million, according to the Ad Age Encyclopedia of Advertising. As many businesses discovered, telemarketing proved to be an efficient model for driving sales. In 2003, the FTC established the National Do Not Call (DNC) Registry to give consumers a choice about whether they wanted to receive unsolicited sales calls from telemarketers.