Is Outbound Telesales Making a Comeback?
Robert Davis
APRIL 5, 2018
million, according to the Ad Age Encyclopedia of Advertising. As many businesses discovered, telemarketing proved to be an efficient model for driving sales. In 2003, the FTC established the National Do Not Call (DNC) Registry to give consumers a choice about whether they wanted to receive unsolicited sales calls from telemarketers.
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