Beyond Philosophy

NOVEMBER 16, 2023

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. For example, if you are advertising, that’s one type of communication, but it can have different goals. Maybe it’s awareness or education.

Sales 195

Sales Education Advertising Marketing 195

ShepHyken

APRIL 29, 2020

When an automobile manufacturer stops building cars and instead builds ventilators, that speaks volumes in an effort to not only give back but try and keep as many people employed as possible even as their sales slip. Celebrities are doing free concerts and appearances to raise money for our healthcare heroes, people in need and more.

Advertising 306

Advertising Morale Healthcare Personalization 306

Beyond Philosophy

JULY 25, 2020

You can also see it in business situations, like when a sales manager criticizes a sales representative for missing quota, which may or may not be within the sales representatives’ control. It starts with advertising messages and package design, but other things along the way affect the purchase also.

Advertising 393

Advertising Sales Consulting Consulting 393

Beyond Philosophy

SEPTEMBER 30, 2021

Our listener wants help convincing his team that using a free trial will help sales. So, yes, offering a free trial could increase sales by activating the Endowment Effect. . So, it’s easy to imagine that this free trial would increase sales. One of our podcast listeners wrote to us with a problem. The Trials of Trials.

Sales 195

Sales Advertising Customer centricity Accountability 195

Beyond Philosophy

OCTOBER 4, 2019

Some people confuse marketing and advertising. They are not, but advertising and its related communication is a crucial part of what marketing does. Advertising is where your organization communicates with the customer. We talked about advertising and communication in a recent podcast.

Marketing 62

Marketing Advertising Education Consulting 62

ShepHyken

JUNE 4, 2019

Marketing is no longer concerned with sales alone; now, marketers must take the whole customer experience into consideration. A company’s brand is not determined by first impressions and advertising alone. Customers crave authentic, human connection more than anything else, and this is ultimately what drives sales and loyalty.

Advertising 293

Advertising Marketing Analytics Sales 293

Steve DiGioia

OCTOBER 29, 2015

It may be that the store “sale” was over and you wanted to return a product for credit or your room was not exactly to your liking. Either way, something about the product or service you paid for did not live up to your expectations, or to the advertised sales literature. Of course you have, it has happened to many of us.

Advertising 213

Advertising Sales 213

ShepHyken

FEBRUARY 23, 2021

Quotes: “Advertising that you’re an accessible company that wants to open their doors to everybody, is a positive message that will increase your brand reputation and help ensure that every customer has a positive experience shopping with you.”.

Morale 70

Morale Advertising Surveys Technology 70

ShepHyken

SEPTEMBER 10, 2021

Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . Reality: Customer Service generally feels like sales. . Follow up with customers after-sales. Reality: There is seldom a gap between what is digital advertising and offline sales. .

Customer Experience 261

Customer Experience Advertising Employee engagement Sales 261

ShepHyken

NOVEMBER 16, 2016

Marketing appears to be about putting something out there, an advertisement, email campaign, promotion, etc., But beyond the actual customer experience, the interaction and engagement that happens before the sale – which is part of marketing – needs to be considered as part of the experience. Here’s a thought.

Marketing 335

Marketing Customer Experience Advertising Sales 335

ShepHyken

NOVEMBER 23, 2021

Almost two-thirds of SMB’s are going to make up to 20% of their sales during the holiday season. He manages and directs global UPS Capital Digital Marketing and Digital Properties, Channel Marketing, Business Intelligence, Product Development, Communications and Advertising, and International Field Marketing teams.

Advertising 329

Advertising Marketing Surveys Sales 329

ShepHyken

MARCH 28, 2018

The sales & marketing departments may get customers in the door. Ian Spindley ( @IanSpindley ) responded with the following comment: As far as you know, has #industry always called it sales & #marketing (just because it flows/sounds better)? Loyalty can be measured and it can be monetized. Shep Hyken (@Hyken) March 17, 2018.

Customer Experience 158

Customer Experience Advertising Marketing Sales 158

ShepHyken

AUGUST 31, 2023

It leads to the creation of a holistic customer experience in which every level of your sales funnel is optimized to meet customer needs and expectations. Enterprise resource management (ERP) systems centralize, automate, and manage core business data and processes, from inventory management to real-time sales information.

Journey mapping 330

Journey mapping Upselling CRM Feedback 330

Beyond Philosophy

JUNE 17, 2015

Like any proactive form of outreach to consumers, including classic advertising approaches, content must have discipline around investment and return. Pay Per Click (PPC) advertising, i.e. putting an ad or promotional blurb on another site, can drive traffic to a company’s site.

Advertising 240

Advertising Engineering Analytics Marketing 240

Steve DiGioia

MARCH 9, 2020

Comparison of Online Sales Versus In-store Sales – are you putting the best resources into the channel where most of your sales come from? Comp-set Performance – what can you learn when you evaluate the sales and service of the top 5 most comparable businesses to yours? Costs and Customer Interaction.

Advertising 310

Advertising Sales Feedback Consulting 310

CrazyCall

MAY 20, 2019

Especially when you’re working in sales. To help you stay on the front of the race we’ve compiled a list of 97 super-effective sales tips that will help you take your sales skill to the next level. These are sales tips used by top sales gurus who know all the tricks. Sales Tips from Top Sales Gurus.

Sales 123

Sales Coaching Scripts Education 123

ShepHyken

DECEMBER 21, 2020

10 Holiday Sales & Marketing Tips for Small Businesses to Finish 2020 Strong by Gaetano DiNardi. Small Business Trends) Read this guide to find more 2020 shopping statistics, plus the 10 best strategies for boosting sales in this unprecedented holiday season. Sometimes your best marketing and advertising comes from your customers.

Airlines 308

Airlines Customer Service Advertising Customer Experience 308

Beyond Philosophy

NOVEMBER 29, 2018

So, their advertising message supports this value, including an email that went out a few years back that implored its recipients not to buy their product. Sales of the jacket were good. In fact, they give 1% of their revenue to organizations that work to conserve and protect the environment.

Customer Experience 419

Customer Experience Benchmark Advertising Personalization 419

Beyond Philosophy

JULY 12, 2017

It is their communication strategies and messaging that determines the brand’s success and ultimately sales. Marketers have long been the perfect liaison between the between the customer and the sales teams. This leads to more innovation, and better sales result in the long run. We live in the age where the customer rules.

Advertising 302

Advertising Marketing Sales Consulting 302

ShepHyken

OCTOBER 9, 2020

Customer is not satisfied, the retailer loses the sale. If they want to remain competitive and drive sales and loyalty, they must learn to pay more attention to their consumer needs and encompass more customer-oriented activities in their strategy. The phone battery dies and the list is gone. Greater Personalization.

Customer Experience 357

Customer Experience Advertising Technology Customer centricity 357

ShepHyken

FEBRUARY 26, 2021

Having an affiliate marketing strategy will drive traffic, improve leads, sales, and encourage customers to engage with your brand. Through a variety of methods, customers can move towards purchasing the core product and generate sales. A good affiliate sales funnel is one that-. Maximizes leads.

Marketing 309

Marketing Journey mapping Advertising Upselling 309

ShepHyken

APRIL 4, 2018

Perhaps you just heard that your competitor is working hard to take away business from you – maybe they’re announcing a new product; maybe they’re advertising a major sale; maybe they’re opening a new location. Will any of these decisions cause your customers to leave you to do business with them? After all, that is their goal.

industry standards 254

industry standards Benchmark Advertising Sales 254

ShepHyken

MARCH 6, 2020

This week we feature an article by Patricia Fripp, executive speech coach and sales presentation skills trainer. Everyone makes a difference: the sales force, the service technicians, the clerical staff, the PR department. Patricia Fripp is an executive speech coach and sales presentation skills trainer.

Customer Service 243

Customer Service Coaching Advertising Scripts 243

ShepHyken

MAY 4, 2018

They both are, because the reality is that there are three essential stages of customer experience: before, during and after the sale. Before the Sale. It is the job of marketing and advertising to make sure they find it. Otherwise, there will be no sale. During the Sale. After the Sale. Who’s right?

Customer Experience 207

Customer Experience Advertising Engineering Sales 207

ProProfs Blog

APRIL 19, 2019

Courteous treatment will make a customer a walking advertisement ~ J.C. No matter how amazing your product is or how brilliant your sales and marketing strategies are, without excellent customer service, your business might flounder. Effective Customer Service Tips for Marketing, Sales, and Customer Support Teams.

Sales 128

Sales Marketing Customer Service Multi-channel support 128

Totango

JULY 31, 2024

In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

Enterprise 101

Enterprise Sales SaaS Marketing 101

Beyond Philosophy

NOVEMBER 22, 2017

Most do a great job of making themselves attractive with packaging, advertising and product placement. The company loses sales on that day, but it communicates a shared set of values with its outdoorsy customer base. The customer relationship lesson: Organizations can’t build a relationship with customers if they don’t have any!

Airlines 338

Airlines Consulting Consulting Advertising 338

Beyond Philosophy

JULY 28, 2015

When we returned from the test drive, I asked our sales rep, how much the car cost. The salesman informed us he was not paid a commission, which told us there would be no high-pressure sales techniques. Therefore, we can learn that playing with the product is a key part of decision-making. Our experience there was quite different.

Finance 299

Finance Advertising Sales Surveys 299

ShepHyken

AUGUST 30, 2019

While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value. By working to increase your customer lifetime value, you can afford to spend more on advertising, out-market competitors, and increase company profits.

Airlines 274

Airlines Metrics Advertising Sales 274

ShepHyken

APRIL 23, 2021

Businesses have been using social media for years now to publish content, engage with their audiences, advertise their products, and stand up for social causes. . Here we see a customer is struggling with sales tax being applied in their checkout system.

Customer Service 333

Customer Service Advertising B2B Chatbots 333

ShepHyken

AUGUST 14, 2020

It’s not just about interaction with sales or customer service. Post-sale monitoring. The post-sale monitoring process involves a set of tasks that need to be performed as soon as the consumer buys the product or service. However, it can be interpreted in several ways. Customers appreciate personalization.

Customer Experience 254

Customer Experience Entertainment Sales Advertising 254

Beyond Philosophy

NOVEMBER 28, 2016

Beyond extremely macro connection to sales, customer satisfaction (as expressed through the ACSI) has been shown to have little direct connection to purchase behavior, to the tune of 0.0% To build on this statement, let’s begin by looking at the results of satisfaction on downstream customer action. correlation.

Employee engagement 364

Employee engagement Consulting Consulting Enterprise 364

AWS Machine Learning

DECEMBER 13, 2024

As part of Amazon, Twitch advertising is handled by the ad sales organization at Amazon. New ad products across diverse markets involve a complex web of announcements, training, and documentation, making it difficult for sales teams to find precise information quickly.

Sales 91

Sales Advertising Engineering APIs 91

JivoChat

MAY 3, 2023

If you’ve been struggling with selling to undergraduates, read our best tips to leverage the power of advertising below. Below are some effective ways to increase sales and revenue: Leverage The Power of Social Media Students spend most of their time on the Internet. Be authentic and socially responsible: Avoid overly sales language.

Advertising 75

Advertising Marketing Accountability Sales 75

Cincom

FEBRUARY 14, 2025

Align CPQ with Your Sales Strategy A CPQ system that operates in isolation from the broader sales strategy leads to misaligned workflows, inconsistent pricing approvals, and disconnected customer interactions. Apply multi-tier approvals for large enterprise deals, ensuring senior sales leaders can intervene when necessary.

Best practices 40

Best practices Sales CRM Finance 40

ShepHyken

APRIL 28, 2024

For context, these are the customers who continue to buy from you over and over again, and should account for the majority of your total sales. 10 Ways to Nurture Customer Confidence by Katie Navarra (The Ascent) Customer confidence drives sales and supports long-lasting loyalty among customers.

Customer Service 183

Customer Service Advertising B2C Big data 183

ShepHyken

JUNE 3, 2016

Please join Patricia and me June 8 when we discuss how good customer service drives sales. The sales force, the service technicians, the clerical staff, the PR department all work together toward the same goal — keeping the customers satisfied. Shep Hyken. Everyone makes a difference. Mary knew that. Do your associates?

Customer Service 204

Customer Service Advertising Coaching Self service 204