article thumbnail

Customer Service and CX Lessons from Three Iconic Brands

ShepHyken

When you need support, there are good self-service options. The big boxes have a greater selection, have lower prices, often spend 30 times plus in advertising dollars, and more. First, they deliver amazing service. More than the typical friendly service that’s expected, they provide helpful service.

article thumbnail

Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Provide an omnichannel service experience. . Develop a self-service experience. Expectation: Customer service equals the staged portrayals in the commercials. . Reality: There is seldom a gap between what is digital advertising and offline sales. . Create a customer-focused vision statement. .

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Amazing Business Radio: Gabe Larsen

ShepHyken

It’s crucial in today’s world to position your company in a way that ties your CRM to your channels of communication in order to provide great customer service. Incorporating self-service, real-time responses, personalization, and communication channel-of-choice can ultimately lead to a convenient experience for customers.

article thumbnail

Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

Advertisers have taken note of this decline in cable subscribers and are increasingly shifting their dollars to digital channels to better target specific consumer segments. Negative customer service perception. In addition, cablecos can use their subscribers’ data to boost their advantage with advertisers.

article thumbnail

How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

He shares customer service best practices that successful brands use to help their customers on social media. Businesses have been using social media for years now to publish content, engage with their audiences, advertise their products, and stand up for social causes. . Self-service customer support is trending upwards.

article thumbnail

Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

When a client or customer interacts with your business, the information given to them by an agent or self-service channel needs to align with their expectations. This seems obvious but let’s look at a financial services use case: .

Sales 317
article thumbnail

Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

Loyalty and self-service round out the four. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase. More importantly, advertising aims for conversions that produce long-term loyalty rather than a one-time purchase.