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Guest Blog: How to Make your Survey Better than Nordstrom, Lowe’s, and Wal-Mart

ShepHyken

This week we feature an article by Martha Brooke who writes about how to execute a customer satisfaction survey that gives you the data you need. Surveys can give you a lot of data that you can use to improve virtually any part of your organization. – Shep Hyken. I know you get asked to take surveys all the time, because I do.

Surveys 209
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Guess Who? They Know everything!

Beyond Philosophy

Find out what Google knows and your Customers won’t tell you: Economists hate surveys. They don’t trust them because people lie in surveys. Let’s say you accept this premise, that people lie in surveys. There is no incentive to be honest on the survey. How then should you get information about what people really want?

Surveys 343
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Amazing Business Radio: Rafi Glantz

ShepHyken

After surveying over 10 million web pages, 98% of those pages failed to be completely accessible. Accessibility cannot truly be widespread until it is affordable, simple enough for the average business owner to install, and in a format that allows businesses to ‘set it and forget it’ with minimal to no upkeep.

Morale 73
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Customer Experience: Keep it Simple Stupid

Beyond Philosophy

Of those surveyed, 38% of them said they would pay more for a simpler experience. However, if you meet their simple demands, they reward you with word of mouth advertising, the gold standard for Brands. It’s more expensive to be complex. Customers value simplicity enough to pay more for it.

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Reviews Completed On Your Phone Are More Emotional

Beyond Philosophy

We can see this concept manifest in customer reviews and advertising response behavior. It also means that you don’t get a representative sample of surveys. So, the owner of a restaurant or other service provider would want to encourage customers to write reviews on their phones by sending them surveys or other mobile prompts.

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Amazing Business Radio: Kiel Harkness

ShepHyken

80% of businesses that were surveyed said that they are worried about inflation. He manages and directs global UPS Capital Digital Marketing and Digital Properties, Channel Marketing, Business Intelligence, Product Development, Communications and Advertising, and International Field Marketing teams. New York Times ?bestselling

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Guest Post: The Importance of Surveys For Improving the Customer Experience

ShepHyken

He writes about different types of customer experience surveys and how they can help businesses gain customer loyalty. And one of the best ways to accurately gauge customer satisfaction is via surveys. Now let’s take a closer look at how you can use surveys to improve the customer experience. Net Promoter Score (NPS).

Surveys 147